Prague: SKODA CEO Prof. Dr. H. C. Winfried Vahland said during the new SKODA Superb’s first appearance: “This car marks the beginning of a new era for SKODA. In recent years, we have renewed and expanded our model range. The new SKODA Superb demonstrates our aspirations in the automotive mid-class segment. In terms of creativity and technology, it reaches a new level of performance, shows SKODA’s reclaimed position and leads the way into the future of the brand. This fantastic car will attract new private and business customers to SKODA,” said Vahland.
The world premiere of the new SKODA Superb took place in Forum Karlin in Prague, in front of 800 senior guests – SKODA welcomed international media representatives as well as guests from the group, the company, politics, business and society. The new SKODA Superb was the ‘star’ of the evening. Its first appearance was accompanied by the world premiere of the ‘Superb Symphony’ with the Czech Philharmonic Orchestra. Other highlights: the performances of soul legend Chaka Khan and singer Aura Dione.
SKODA intends to continue the success story of the brand’s top model range with the third-generation Superb. To date, the car manufacturer has delivered more than 700,000 first-and second-generation Superbs to customers.
Elegance, strength, dynamism – revolutionary SKODA design
With its new design, the new SKODA Superb demonstrates the brand’s emotional strength, bringing the exciting design language of the ‘SKODA VisionC’ show car into production. “The wheelbase has been increased by 80 mm and at the same time the front vehicle overhang is 61 mm shorter than before. This new architecture provides the car with dynamic elegance,” said SKODA’s Head of Design Jozef Kaban. At the same time, the new Superb offers further improved functionality and even more space.
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