Mumbai, June 21, 2018: The FIFA World Cup is known as the biggest and greatest show on the earth and this has been proven with its record-breaking viewership of the tournament in India. The first four matches from the 2018 FIFA World Cup Russia, telecast on SONY TEN 2, SONY TEN 3 and SONY ESPN channels and livestreamed on SonyLIV app & website, broke viewership records across football properties in India in the first two days of the opening week.
Key Viewership Highlights:
Source: (BARC, All India, CS2+, live matches, Highlights, surround programming of FIFA World Cup)
Source: (BARC, All India, CS2+, live matches)
The viewership of 2018 FIFA World Cup Russia has surpassed all other football properties, both domestic and international in India. Various initiatives taken by Sony Pictures Networks India (SPN) to ensure exceptional viewing experience has led to the unrivalled success of the first four matches.
The 2018 FIFA World Cup Russia has made an incredible impression in its opening and has established its position as the top football tournament in India. Despite the absence of national representation, the FIFA World Cup rules the hearts of Indian viewers as they support their Doosri Country.
Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Networks India:
“This is a significant moment for football fans in the country as we see a tournament with no Indian representation, break viewership records. It is truly exciting to be a part of the transformation that this beautiful game is going through in India. Our efforts into ensuring expansive reach through the regional language feeds has yielded excellent results. We are going to keep the momentum going as the tournament picks up pace.”
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