Pune, Oct 12, 2016: Pinkathon – Empowering Indian Women, Powered by Bajaj Electricals India’s biggest women’s run is coming to Pune for the Fourth edition on Sunday, November 13th, 2016, IISER Ground, Pune . Online registrations are open at www.pinkathon.in for the V Wash plus 3km, Mia by Tanishq 5km & Sofit 10km multi-category run and for 21km drop a mail on firstname.lastname@example.org .
United Sisters Foundation & Maximus Events along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman formally announced the launch of the Fourth edition run in Pune at a press conference The O Hotel, Pune. Present at the conference were eminent dignitaries like Sai Tamhankar Renowned Marathi Actress and Priya Bapat Renowned Marathi Actress who expressed their wholehearted support for the noble cause.
Expressing delight on the launch of the Fourth edition of Pinkathon Inspiring Partners Bajaj Electricals in Pune, founder Milind Soman said, “We are very excited to bring Pinkathon to Pune once again. We are confident the city and its people will support us and help make this run a success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”
Mr. Milind Soman Super Model, Actor, and the Creator of Pinkathon, The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10,000 women run at each of these across all four categories V wash plus 3k, 5km, 10km and 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable.”
Reema Sanghavi, Managing Director, Maximus Events further added “Besides Pune, Pinkathon has already been held in various cities like Hyderabad, Chennai, Bangalore, Delhi, Guwahati, and Ahmedabad & Mumbai in the year 2015. The multi-city national event has received an overwhelming expression of support with over 50,000 women of all ages, across different walks of life from 6 cities in 2014. This number crossed 75,000 in 2015 with 8 cities. The campaign will be supported with an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow.”
As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor & this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal.
In Pinkathon 20 visually impaired girls from and 20 Hearing impaired Girls would be participating in the different category run. To prepare them for the main day, unique training sessions are designed with the help & coordination of sighted runners. Pinkathon powered by Bajaj Electricals is organising special training runs in various parts of Pune for the registered participants who have requested training for the main day.
With the Pinkathon’s one of a kind initiative, every single participant of Pinkathon Pune 2016 inspiring partner Bajaj Electricals can choose to avail of a free medical check-up from our medical partner Apollo hospitals or a free Mammogram if the participant is above 45yrs of age. Mitali Upadhya cancer survivor was announced as the mascots for the 5 km and RJ Shruti from Red FM was announced as a mascot for 10 km category run. They were presented with the first bib.
Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause, health for every woman. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone that together, we will do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. Pinkathon goes to School is another interesting concept to encourage Mother-daughter teams to run together. The idea is to encourage health & fitness at every age.
Pinkathon in Pune has received huge response from corporate sponsors like Mia by Tanishq, Sofit, V Wash plus, The O hotel, Bajaj Electricals will be planting 1000 trees to commemorate the Pinkathon going green in Pune. The focus of the India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running.
All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer. The official website for Pinkathon is www.pinkathon.in through which participants can register online. Twitter Handle: @pinkathon10k
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