In an analysis of over 30,000 print articles from English and Hindi media tracked by BlueBytes (a Comniscient Group company), a Media Analytics and Research firm – the MD of the low-cost carrier SpiceJet, Ajay Singh, received the highest visiblility among Indian Aviation spokespersons, with 25% of all media articles with spokespersons mentioned, garnering positive media value worth Rs 96crores. The next most visible Airline spokesperson was Jet Airways’ Chairman, Naresh Goyalwith 16% of positive media articles valued at Rs 61 crores. Indigo Airlines CEO, Aditya Ghoshreceived 14% of positive media articles valued at Rs 54 crores. Air India’s CMD, Ashwani Lohani, received 13.8% of positive media coverage worth Rs 53 crores among Aviation spokespersons.
Jayprakash Pujari, Operations Head, BlueBytes, (a Comniscient Group company) commented on the importance of visibility for a brand in the media, “A brand is often a long shadow of its leadership as each action of the leader carries the potential to propel or impede the organization substantially. Media appearances help in gaining mileage only if the coverage is positive and beneficial for the brand. With insights gained from tracking media of the Aviation sector it was phenomenal to see how much value the media adds to brands.”
Among International Airline brands, themost visiblespokesperson was James Hogan, CEO Etihad Airwayswith 3% of media articles with positive value worth Rs 12 crores followed by Akbar Al Baker, CEO Qatar Airways garnering Rs 4 crores worth of positive media value and GohChoon Phong, CEO Singapore Airlines procuring Rs 4 crores worth.
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