Ninad Karpe’s Debut Book ‘Bond to Baba’ Explores New Age Business Strategies
Pune: February 9: Ajeenkya DY Patil University (ADYPU)—An Innovation University in association with Popular Prakashan (Mumbai) organized a unique event to explore the dynamics of New Age Business Strategies with an exclusive book launch of—Bond to Baba penned by Ninad Karpe—Former CEO & Managing Director of Aptech India held recently in ADYPU Auditorium.
Post the formal Book Launch, the event witnessed an intense Panel discussion on ‘New Age Business Strategies’ with leading CEOs Rajan Nanvani—Vice Chairman & Managing Director-Jetline Group of Companies, Devendra Parulekar–Founder & Chief Growth Hacker–Saffron Stays and others who highlighted that adopted innovative business strategies is the critical survival toolkit to be adapted in today’s rapid-paced technological-driven business environment.
Highlighting about the exclusivity of the book is Ninad Karpe, Author“Bond to Baba is just about the theory of strategy. In this book, I have derived analogies for strategy from the reinvention of James Bond in Skyfall, to strategy used in F1 racing and also how the new godmen in India have successfully forayed into business.”
He further said that the book is inspired by a range of subjects, this book suggests useful lessons for business leaders, managers, students and anyone interested in the practical application of strategy.”
Speaking on the occasion is Hrridaysh Deshpande, Member of Governing Board—ADYPU University who said that the current 21st Gen-X managers need to instil the changing aspects of both innovation and strategy to become successful managers of tomorrow. Our innovative courses across all disciplines focuses our efforts towards this philosophy.”
Synopsis of the book
There is a significant pile of literature on “Strategy”. So, what is different about BOND TO BABA? This book is not just about the theory of strategy, but promises much more.
Is reinvention possible for a company? James Bond shows you a way! Can you resurrect a dying business? The Pro Kabaddi League might have answers! I s a goal always achieved with a speedy run? Not quite, says F1 racing! How is the art of war connected to business? Alexander the Great provides some brilliant plans! Is winning the most important goal? A game of soccer might have the answers! What does it mean to think Big? Think like the makers of Baahubali and see what you gain! Can regional markets be ignored? Perhaps not, as the Marathi blockbuster Sairat has proved. How does brand extension work? Undoubtedly, the commercial success of Baba Ramdev and his ilk have figured it out! Inspired by a range of subjects, this book suggests useful lessons for business leaders, managers, students and anyone interested in the practical application of strategy.
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