Chennai: Bachi Shoes Limited, a subsidiary of Tata International, today launched an all new brand of footwear called ‘FeetScience’ –scientifically designed to keep the feet happy and healthy. The range of ‘FeetScience’ shoes will be available through both, online and direct sales facilities. In the first stage of the launch, the products will be available on the company website www.feetscience.in followed by other online shopping portals in phase two. Forerunners in manufacturing kids’ footwear for over 40 years, Bachi Shoes provides its customers with best in class products at affordable prices. Footwear under the ‘FeetScience’ brand range from INR 800 – INR 3000.
‘FeetScience’, emphasizes on three core attributes– Scientific, Energetic and Empathetic. The company has used its knowledge and profound understanding of foot science to design and customise offerings for different applications and usages that enable and enhance feet movement. ‘FeetScience’ understands the importance of “foot health” which results in developing products that provide better comfort, styling and health benefits in the long run.
Commenting on the occasion, Mr. Muthukumaran V, CEO, Bachi Shoes Limited, said, “We believe that the well-being of one’s feet affects the overall posture, bone growth and ultimately the health of a person. School children and working professionals spend maximum amount of time on their feet and it is imperative for them to choose the right pair of footwear designed and engineered to be more comfortable and deliver more. With the vision to be a leader in scientifically designed footwear for schools and institutions in India, we are extremely proud and excited to introduce ‘FeetScience’ to the consumers. Since inception, we have always focused on bringing out new and exciting products keeping in mind customer needs and expectations and hope to continue this in the years to come.”
Keeping in sync with global manufacturing techniques and integration of best practices, Bachi Shoes follows world class processes for sourcing raw materials and ensure complete quality at all points of the supply chain. The company also makes continuous investments in product development based on understanding consumers and their needs and give great focus on rigour and precision in design to encompass all aspects of footwear making.
Tata International, the global trading and distribution company with a select presence in manufacturing, has a 76% stake in Bachi Shoes and is among leaders in the leather and leather products business in India and internationally.
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