Mumbai: Bajaj Electricals, the country’s leading consumer durable and lighting company has introduced a brand new range of premium kitchen appliances under the brand name “Platini by Bajaj”. This premium range of Kitchen appliances consist of Platini Stand Mixer, Platini Vitamin Juicer and Platini Bread Maker which allow you to break from the monotony of life and “Do More”. “Platini by Bajaj” series of appliances will be initially exclusively available on ecom major Amazon.in and later will expand to other retail channels.
Amit Sethi, Vice President & Country Head Marketing, Consumer Products Group, said, “Kitchen appliance purchase behavior is evolving from utilitarian to making a lifestyle statement, from generic to specific cuisines. New Age appliances like Stand Mixers, Vitamin Juicers, and Bread Makers cater to the above trend by offering a variety of specialized cooking options. The Platini by Bajaj range of appliances are targeted exclusively at discerning, modern Indian men and women who have a taste for international cuisines and love experimenting with food”
Elaborating upon the new range, Mr. Sethi added: “The Platini Vitamin Juicer has a unique slow juicing technology with a patented metal grinding head which preserves the nutritive value of fruits & vegetables. The strong 1,000W motor of Platini Stand Mixer allows users to whip up something new every day, be it cupcakes, cookies, croissants, sausages, minced meat or smoothies. The Platini Bread Maker makes 12 different types of breads & jam at the click of a button.”
Commenting on the launch, Mr. Sumit Sahay, Director Category Management, Amazon India said, “We are very happy to offer our customers across India an exclusive opportunity to own the new Platini range of Kitchen Appliances from Bajaj Electricals Ltd. Customers today are constantly on the lookout for purchasing interesting new products. This is in line with our efforts to enable them an easy and convenient access to the widest range of products, delivered at their doorstep in a fast and reliable manner.
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