Pune, December, 2016: Bajaj Finance Ltd (BFL), India’s leading consumer finance lending company, today announced Super EMI Festival, an initiative empowering customers to avail interest free lending with minimum EMI of INR 999 per month on purchase of consumer products.
The 11-day festival starting from 9th December till 19th December will provide a platform to customers to avail minimum EMI facility across 12,000 consumer product categories such as consumer durable, digital products and lifestyle products .
Additonally, the initiative also aims at encouraging customers to go cashless, as minimum EMI optionwill be available to customers using Bajaj Finance EMI network card. These cards can be used at POS machines of BFL’s partners, retailers and manufacturers across the country.
Commenting on the initiative, Mr. Devang, Mody, President – Consumer Finance, Bajaj Finance said, “The initiative reinforces our commitment of increasing the affordability and catering the aspirational needs of the customers. Through this initiative, we encourage our 18 million customers to adopt digital route by going cashless to avail the minimum EMI benefits on consumer products”
The festive season in India concludes in Diwali, after which the aspiratiaonalcustomers wait for the next season sale in summer. BFL’s lowest EMI initative intends to redefine the season sales by extending it till December and aligning it with global festive season sale.
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