Pune :- Boutique Living, a premium bed linen brand from IndoCount launched its Autumn/Winter 2017 collection at Pune by Mr. Asim Dalal ( Managing Director – IndoCount ), Mr. Amit Jain and Mr. Ashok
Jain ( Partner – Girisons Distributors ). Indo Count has recently appointed M/s Girisons Distributors as its distributor in Pune, Rest of Maharashtra and Goa to cater to, expand and service the retail stores in the region.
Unveiling its new Autumn Winter 2017 Range Boutique Living exhibits a range of colors and patterns inspired from across the globe. The Collection comprises of 4 ranges with various sub-ranges that are crafted with innovation and technology to cater to every customer’s individual needs and tastes. “The product range starts from Rs.1650 per bedsheet set and goes up to Rs.8800 for a premium
category. We are offering 140+ product-designs and themes to cater to customer’s individual needs and tastes”, The wide range include The Highlife – A range of luxury bed linen comprising of subranges withhigher thread counts and finishes. Other ranges include YAH (Young @ Heart), Trendsetter and Collage. The brand reflects an aspirational feel , which inherits its qualities for its parent company. The scope is huge , especially with the Target Group and price points being offered by Boutique Living”. – said Mr. Asim Dalal.
“The Indian Home Textile Market is estimated to be Rs.35,800 crores by 2020 as per Technopak. Of which, Bed Linen is estimated to be Rs.17,500cr + market. There is a big gap for good quality bed sheets with health benefits as well as soft comfortable feel to the bed sheets. We are not aiming to compete with the unorganized market in terms of the price points but we expect a huge conversion towards organized market in the years to come as customers become more brand conscious. Improved aesthetic sense through the products and designs being offered will make us stand out and get noticed. The brand reflects an aspirational feel , which inherits its qualities for its parent company. The scope is huge, especially with the Target Group and price points being offered by Boutique Living”.
“With growing exports, we thought it is right time to introduce our high quality affordable products for Indian consumers. The vertically integrated manufacturing facilities make our products for domestic market affordable and cater to the demands of the growing domestic market” Mr. Asim Dalal added. Girisons distributers leading player in the distribution is dealing with distribution of home textiles since 1974 in the state of Maharashtra. They are having their distribution centers at Pune and Mumbai, Goa, They have a strong retail network and chain of stores under the brand Girisons at Mumbai, Pune and Nagpur, Amit Jain and Ashok Jain, Director Girisons distributors said.
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