Join the Fearless Friday bandwagon
–Mythorfolklore, there is always something legendary that marks Friday the 13th. So why should this year be any different? As a part of their flagship platform What’s Brewing, Budweiser is bringing 13 events to celebrate Friday the 13th .Join the fearless, as the brand brings the biggest events to town thisFriday, 13th October 2017.
‘Budweiser’s Friday the 13th’ will feature an exciting line-up of international artists including Jitter at Euriska in Pune .
What’s more? On this ‘unlucky’ day the 13, 113 and 213thperson, gets to walk away with a bucket of beers along with specially designed mechandise.
Speaking about Friday the 13th initiative, Vineet Sharma, Associate Marketing Director, AB-Inbev said, “Budweiser has always been on forefront of offering innovative experiences for our consumers through our campaigns. This is a unique concept wherein we are celebrating Friday the 13thin India for the first time, with 13 events which will be held simultaneously across 13 venues. Combined with a power packed line-up of international artists, we aim to own this much talked about day. This initiative is in line with our endeavor to bring alive new occasions and shape the music culture in India.”
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