Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, unveiled its state-of-the-art Virtual Reality (VR) interface for the Radisson Blu® brand’s new design program, BluPrint. Leveraging the latest in immersive and interactive visualization technology, Carlson Rezidor has also created a downloadable app and is employing the use of portable VR devices to showcase the merits of BluPrint.
“Carlson Rezidor is redefining the design process for investors and how travelers discover and explore our hotels. We are opening up a New World of experiential engagement, enabling a sensorial appreciation of what we have to offer,” said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group. “Our focus on technology and innovation underscores our drive to stay ahead of changing guest expectations, captivate new audiences and ensure even stronger returns for owners and investors. Our technological edge will also help propel the evolution of our Radisson Blu brand, which has been built on iconic and innovative design, sophistication and style.”
In Asia Pacific, Carlson Rezidor currently operates 46 Radisson Blu hotels and has 34 more under development. BluPrint is a new dynamic interior design program that is implemented in new Radisson Blu hotels and resorts, and those that are to be refurbished. Delivering distinctive yet flexible design, BluPrint enables hotels to achieve the perfect fusion of form and function by challenging traditional layouts, being responsive to evolving trends and requirements, and incorporating local cultural influences and artistry. Hotels can have more multi-functional spaces, a variety of unique room configurations, as well as inventory flexibility in terms of materials and color schemes.
BluPrint addresses three key aspects of the guest experience – guest rooms, social, meetings and event spaces. For example, BluPrint creates more efficient working and living spaces that deliver a more emotionally engaging and enriching guest experience. With an iconic chair and a bespoke headboard with built-in seating and bedside tables as the main focal points, carefully curated furnishings and locally relevant art pieces provide the perfect complements for a warm and inviting guest room.
A vehicle of Radisson Blu’s organic evolution of the brand’s DNA and design, BluPrint combines iconic, stylish and sophisticated characteristics to this dynamic and innovative concept. To find out more about BluPrint, at www.radissonblu.com/bluprint-app. The BluPrint augmented reality app is free and available for Android and iOS.
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