Lucknow: DishTV Asia’s largest DTH brand has announced an entertainment bonanza for its valued subscribers and also partly adopts TRAI’s new Tariff Order, which is in litigation by vested interests, who do not wish to be regulated ‘now’ by the regulator, after dancing to the tune for last one decade.
DishTV launches a first of its kind initiative in the industry “Mera Apna Pack”, at just Rs. 8.5/- per channel and “Swagat Pack”, at Just Rs.160/-, reflecting the true spirit of value, affordability, reachability, and empowering customers with the freedom of Choice.
“Mera Apna Pack” initiative provides subscribers the ultimate flexibility of channel selection to curate the best suitable pack. Customers can opt for popular channels by just paying Rs. 8.5/- per channel over and above the basic service pack. Customers can also choose popular ‘High Definition’ channels priced at Rs.17/- per channel.
Further adding to the entertainment quotient, DishTV’s new Swagat pack will welcome new subscribers to join the DishTV bandwagon. Under this pack, subscribers will be able to view all Hindi GEC, Hindi news channels, most of Hindi movies a few cartoon channels and Infotainment channels, all for an ultimate value pack of Rs. 160.
Speaking on the occasion, Mr. Anil Dua, Group Chief Executive Officer, DishTV said, “We are delighted to announce the “Mera Apna Pack” initiative and “Swagat Pack” for our esteemed customers and enable them to exercise the freedom of choice in viewing their favorite television content. While ‘Freedom of Choice’ has been claimed for many decades, these initiatives will truly empower consumers to choose from amongst the bouquet of channels and pay for only those channels that they would like to watch. This will also be in tune with TRAI’s new TARIFF regulations, an attempt to make channel pricing flexible yet affordable.”
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