The study found that employees in Morocco rank safety and security as the most important factor when deciding where to live and work. This was followed by personal stress and anxiety, with 38% employees in the city saying they experience high stress levels.
Other factors which play a big role when Moroccan employees decide where to live and work include transportation and traffic, air and water quality and affordable healthcare. “With this in mind, governments and large businesses have a role to play in making cities more attractive in meeting the top needs of employees,” Amine Lazrak, Managing Director at Mercer in Northern and Francophone Africa.
The study provides critical insight into the motivations of workers against the backdrop of fierce competition for highly-skilled talent. It also provides practical advice for companies and municipalities to help them accelerate their talent strategies and realize commercial gains.
“Overwhelmingly, our study reveals what people desire most is a better life for themselves and their families. And with the segmentation study we conducted in parallel, Mercer can help businesses tailor their recruitment, retention and facilities expansion programs in order to be more effective,” Mr. Anderson added.
Overall, satisfaction with life ranks as the most important factor for workers in deciding whether to stay in or leave a city. When considering a move to a new city, workers rate life satisfaction twice as important than employers realize. Safety and security rank second. Income comes in third, with proximity to family and friends in fourth and career and job opportunities fifth.
A key distinction revealed by the study is only after people have made the decision to move to a new city do money and job factors become more important. When looking to make a professional move within a city, the three top drivers are money, better career opportunities, and promotion or advancement. At the hyper-local level, proximity-based amenities and infrastructure, along with various cultural factors, matter more to employees.
Most cities are underperforming
In one of the most significant findings of the study for local governments, most workers say their cities are underperforming. The biggest tension between worker expectations and city performance is in safety and infrastructure. Pollution, personal stress, affordable housing, transport and mobility, and safety and security represent major gaps between what a city is able to deliver and what the employees surveyed value, presenting a major opportunity for making vast improvements in meeting workers’ needs and expectations in the future.
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