Pune: The Forever 21 store was inaugurated with much fanfare by Arjun Rampal recently in Pune. A select group of invitees got to experience the first rush of shopping with the global favorite fashion brand. Anusha Dandekar styled winners of a week long contest held in the city with clothes and accessories from the store. The store launch culminated in a unique fashion showcase and cocktail party for the who’s who at Paasha, JW Marriott.
Forever 21 was founded in 1984, in a 900 square foot shop in Downtown Los Angeles, CA. The store opened on April 21, 1984 and was called Fashion 21. The founder, Do Won Chang, continued to open new stores every six months, eventually changing the name to the now globally recognized fast-fashion destination – Forever 21. Today, there are more than 35,000 employees and 600 stores worldwide including the United States, and international operations in Canada, China, Europe, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom.The company was founded with the vision focused on the customer. Forever 21 wants to inspire all customers’ shopping experience by providing a captivating and exciting store environment with a never-ending flow of fun, on-trend fashion at a great value.
The brand made a debut in Pune with a 14000 sq ft store at Phoenix Marketcity featuring the Spring Collection. Pune fashionistas can look forward to the latest bohemian trends and bright summer hues. The store caters to different categories such as denim, 21 Men, accessories, shoes, etc
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