New Delhi: Renault, one of the fastest growing automobile brands in India flagged off its first drive to Nepal for its adventure driving community, Gang of Dusters (G.O.D). The 9-day international iconic passion drive will cover a distance of close to 1400 kms. The adventure drive flagged off from Lucknow today and will be traveling through Gorakhpur in India and then enter Nepal to enjoy the country’s picturesque landscape and experience its exquisite culture. In Nepal, the G.O.D. will travel through Chitwan, Kathmandu, Pokhra and Lumbini, after which participants will drive back to Lucknow.
The year 2017 also marks the fourth anniversary of Renault India’s iconic G.O.D successful journey in India. G.O.D is a special initiative by Renault India to bring together the Duster owners through adventurous drives, traversing some of the most breath-taking landscapes and the toughest of terrains. G.O.D is an excellent platform which welcomes Duster owners to the Renault family, building camaraderie amongst the members. G.O.D has also crossed the 1,00,000 community members’ milestone and is becoming one of the largest four-wheeler adventure driving communities in India.
Commenting on the Gang of Dusters first ever international iconic passion drive to Nepal, Mr. Rafael Treguer, Vice President, Sales & Marketing, Renault India, said, “Over the years, Duster has achieved a cult status and has been instrumental in Renault’s growth in India within a short span of time. Enthused by the success of Duster, the Gang of Dusters is a special initiative by Renault India to bring together Duster owners. Celebrating the 1,00,000 milestone community feat, G.O.D is geared up for a new international expedition to Nepal. This is the second time in 2017 that Renault is organizing a cross-country drive for the G.O.D community after its first successful expedition to Bhutan. At Renault India, the journey of G.O.D has been excellent and we are extremely excited about this upcoming iconic drive.”
The G.O.D Iconic Passion drive to Nepal, promises to be an awe-inspiring adventure drive that will offer participants a memorable experiences. Dominated by rugged peaks of the mighty Himalayas, Nepal is an unforgettable land of lush green valleys, picturesque villages and winding mountain trails dotted with prayer flags. It provides a unique opportunity for participants to explore Kathmandu’s cultural treasures and rich heritage, unwind in serene Pokhara and discover Chitwan’s rich flora and fauna.
CEAT Tyres and Total Oil India will partner G.O.D for its 2nd international iconic passion drive. Commenting on the association, Mr. Nitish Bajaj, Head of Marketing, CEAT Ltd. said, “We are proud to be associated with Renault Gang of Dusters which is one of the most passionate SUV communities in India. Our focus towards tyres that offer safety, grip and stability, a vital component for off-roading journeys, is a key driver for our association. We believe CEAT tyres is a perfect partner to ensure an exciting driving experience for the participants across all kinds of terrains.”
Commenting on the association, Mr. Karoly Repas, Senior Vice President – Sales, Marketing and Technical, Lubricant division – Total Oil India Pvt. Ltd., said, “Total has a long standing relationship with Renault globally, as well as in India for supplying lubricants. We are glad to partner with Renault India’s unique initiative, Gang of Dusters. With our brands Total and Elf, we bring for discerning customers a complete range of high performance lubricants. This partnership allows us to reach out to Duster owners and showcase the product range that we develop for them. Various expeditions organized under this initiative offer unique experience of long driving to Duster owners and we are happy to add to their joy with our cutting edge technology products.”
Participants of the Gang of Dusters will also get the opportunity to meet and share experiences with other Duster owners, visit historic sites, talk to a motorsport expert, experience off-roading across varied terrains, and take part in adventure sports like Mountain Biking, Boat ride, etc.
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2014 The Global Indian New Network (TGINN)