Godrej Chest Freezers to offer 40% more power saving
Mumbai, February 20, 2017: Godrej Appliances, one of India’s leading players in the white goods consumer durables and a brand known for its expertise in refrigeration, today announced the expansion of its portfolio with its entry into the chest freezer segment. Godrej has announced the launch of its all-new Chest Freezer range which promises to offer maximum cooling and 40% more power saving, which is maximum in the industry. The products have been launched in four different capacity sizes of 100L, 200L, 300L and 400L.
Offering the finest deep freezing experience, the products come with features that deliver the best in class performance and convenience to the user, while being 100% Green and environment friendly. Additionally, the Godrej Chest Freezer portfolio provides rust free operation through the ZOP technology and a 3 year warranty on its compressor.
Commenting on the launch, Mr. Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, said, “ever since the launch of the first Indian refrigerator manufactured by us, we constantly been evolving to meet customer expectations- sometimes very niche. Over the years we have developed a deep expertise in the domain of refrigeration and cooling. While we are a popular choice in Indian households when it comes to frost free and direct cool refrigerators, we are also the only player offering the widest range of medical refrigerators with the highest holdover time, and India’s first brand to launch a personal food and beverage cooler. With this launch, we are further strengthening our refrigeration portfolio and hope to gain a significant share in this segment in the years to come. ”
Speaking on the launch, Mr. Rajinder Koul, Head of New Businesses- Godrej Appliances, commented “Based on user insights and domain expertise, Godrej is proud to present yet another breakthrough in refrigeration – the new Godrej Chest Freezers, with maximum cooling and 40% more power- saving. In addition, this newly launched chest freezer range offers best in class performance, features for convenience and easy maintenance, while offering worry free service. This will help establish Godrej among the top 3 brands in this segment by 2020.
Godrej chest freezers come loaded with a number of features for a powerful performance, such as tropical compressor, superior cooling retention and a faster pull down time for quick freezing. Additionally, to add to the consumer’s delight, Godrej is offering a number of convenience features such as 360 deg rotation wheels for easy movement, lock, lit interiors, and excellent drain design, as well as easy maintenance features such as rust free operation and anti rodent body. Newly launched product portfolio will be priced between Rs 15,000 and Rs 28,500.
Godrej chest freezers equipped with world-class features are backed by a solid Godrej Smartcare service promise. Godrej Smartcare offers the widest service network with more than 620 service centres and more than 4000 Smartbuddy technicians, 24 x7 call centre in 10 regional languages, Smartmobile vans for enhanced reach and faster service and CSN (Complete Satisfaction Number) which enables the customer to rate the service offered through a unique code.
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