Pune: Godrej Locking Solutions and Systems (LOCKSS), the 118-year-young company of innovative locking systems and the founding business of the Godrej Group, is proud to announce its foray into the fast growing kitchen fitting segment in India. Currently, the market which is valued at Rs 3000cr, is largely served by international and domestic brands—which cater from the mid to the affluent segment.
Modular kitchens are in vogue and kitchen fitting is the spine that accentuates functionality and ergonomics of the setup. With its entry into the kitchen fittings segment, Godrej aims to cater to the growing clamour from the urban middle-class for products that are strong, durable, and aesthetically superior. As part of the new business offering Godrej would be introducing an entire gamut of fittings encompassing a comprehensive product portfolio.
Commenting on this venture, Mr. Shyam Motwani, Executive VP & Business Head, Godrej Locking Solutions and Systems said, “Godrej is a trusted name in the consumer solutions business and has been shaping the future of this space since 1897—a journey which began with Godrej Locks has witnessed innumerable innovative offerings since then. The wide range of Kitchen fitting products that we have unveiled today upholds our principle of design-led innovation. It is a natural progression for us considering our robust distribution network and I am confident that it will further strengthen our business portfolio.”
The new line of products is BIFMA certified to match international standards. In addition to this, Godrej has also a robust quality check mechanism put in place. These products are made using stainless steel materials which are salt spray tested and come with 10–15 years of warranty. As a testament to its commitment towards quality manufacturing, all of these products undergo 1.5 lakh life cycle tests.
Kitchen fittings is an important part of the modular kitchen category in India which is predicted to grow at a CAGR of 20–25%and expected to become a Rs. 6,000 crore market in next few years.
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