New Delhi, August 9, 2018: Leading travel marketplace, ixigo reveals that it is gradually becoming a new trend for travellers from across India to attend the most talked about international music festivals. Popular music gigs such as Tomorrowland, Hard Summer and Lollapalooza top the search lists this year. Data by ixigo reveals a 42% surge in flight searches for Hard Summer Music Festival, California and a 38% spike in flight searches for Tomorrowland in Boom, Belgium.
More and more Indians are now combining their taste for music and travel by attending international music festivals, regardless of the distance. There has been a 33% growth in flight searches for the ultimate rock festival Lollapalooza in Illinois, United States. The Spanish La Tomatina festival which gained popularity in India, owing to the movie ‘Zindagi Na Milegi Dobara, saw a 12% spike in flight searches this year. There has also been an approximate increase of 13% in flight-searches for Fuji Rock, Japan.
Commenting on this, Aloke Bajpai, ixigo CEO & Co-founder said, “Millennials in India are increasingly exploring popular, unconventional destinations and festivals reflecting local culture and heritage. Many people are planning their holidays around popular music festivals, both in India and abroad. For instance, hotel and flight searches for Goa have already gone up by 32%, and 53% respectively, for the Sunburn Festival in December.”
Some of the most popular music festivals in India include NH7 weekender, Hornbill International Music Festival, Ziro Festival of Music and VH1 Supersonic. It is safe to say, that music tourism is now globally a growing trend.
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