New York: Blackglama is pleased to unveil its newest advertising campaign, which continues to evolve the brand’s focus into fashion from celebrities.
Since the campaign’s inception four decades ago, Blackglama has featured some of the world’s most acclaimed entertainers, including Sophia Loren, Diana Ross, Audrey Hepburn, Lauren Bacall, Marlene Dietrich, Elizabeth Taylor, Lena Horne, Liza Minnelli and Janet Jackson. Beginning with the 2013 Carolyn Murphy campaign, Blackglama shifted away from entertainers toward models to highlight Blackglama’s fashion aesthetic.
This year, supermodel Jessica Stam is featured in a campaign conceived by New York-based advertising and branding agency Laspata DeCaro. “In these stunning shots, Jessica represents a reinvention of Hollywood glamour that feels both timeless and relevant,” says Joe Morelli, CEO of Blackglama.
In the new campaign, the platinum blonde and crimson-lipped model is captured in a series of cinematic vignettes photographed by Rocco Laspata on location in Los Angeles. Settings include a majestic palm-lined street in Beverly Hills, a dramatic villa in Malibu overlooking the Pacific Ocean, and an alluring 1930’s supper club that references Hollywood’s golden age. Swathed in Blackglama’s 2015 collection – co-designed by Laspata DeCaro’s Creative Director, Charles DeCaro, to align with the campaign’s visual narrative – Jessica embodies a modern-day screen goddess. The results are the very epitome of glamour.
“The inspiration for the campaign channels iconic Hollywood glamour with a modern sensibility,” says DeCaro.
The ads will run this October in national print outlets including Vogue, Vanity Fair, Harper’s Bazaar, W, Town & Country and Robb Report, as well as in international print and online outlets: Vogue, Harper’s Bazaar and Shangliu Tatler in China, and Vogue, W, Elle, Noblesse and Avenue L in South Korea. The ads will also run in Russia.
The featured coats are sold at the Birger Christensen shops at Saks Fifth Avenue.
Creative Direction/Photography: Laspata DeCaro
Model: Jessica Stam
For over 40 years, Blackglama has been world-renowned for providing the finest, most luxurious and exclusive ranch-raised natural black mink. Blackglama mink is distributed exclusively through American Legend Cooperative, based in Seattle, Washington, and sought after by manufacturers, retailers, and consumers globally. All Blackglama mink comes from Origin Assured™ farms.
About Laspata DeCaro
Laspata DeCaro is a New York creative marketing agency specializing in the luxury sector of fashion, beauty, and lifestyle founded in 1989 by co-creative directors Rocco Laspata and Charles DeCaro. Laspata DeCaro has partnered with its discerning global clients to develop and position their brands through strategic planning and innovative, provocative communications delivering insightful ideas and groundbreaking work.
Source: Blackglama 2015
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