Mumbai, 16 th December, 2016: JSW Steel, the flagship company of diversified Indian
conglomerate JSW Group, recently raided a steel retailer with the help of authorities in Kurla
(West) area of Mumbai to combat counterfeiting of products under its brand.
JSW Steel has established a reputation as an ethical company driven by innovation whose
products are manufactured to the highest standards.
The raid at Kurla (West) area in the city of Mumbai was conducted by the local police from the
Kurla Police Station. It had been brought to the company’s attention that Maharashtra Traders,
a retailer in Kurla West have been selling unauthorized, poor quality, counterfeit products by
infringing the name and logo of “JSW” (which is a registered trademark belonging to JSW
Group) thereby passing off their spurious goods/products causing damage to the company’s
brand and eroding its long-established well-known trademark and reputation, goodwill and trust
developed amongst its customers in India and overseas as well. Counterfeit sheets were found
by the Police officials during the civil raid conducted in Kurla West that were being sold as
replicas of JSW Colouron+ brand and were recovered at Maharashtra Traders, an
establishment belonging to one Mr Mohammad Yusuf Khan. The sheets were seized and duly
The JSW Group takes the issue of piracy/passing off, infringement of trademark and
counterfeiting very seriously. Not only does it amount to theft and unfairly skews the competitive
playing field, but also is a major safety concern. In fact, depending on the final application of
these counterfeit products, the damages could be severe.
Counterfeiting and piracy impact virtually every industry sector around the world. India is no
exception, suffering significantly on economic health and safety. According to a FICCI report,
unauthorized or counterfeit goods sales cause average losses of 20% which also result in a
huge loss of revenues to the government.
Jayant Acharya, Director – Commercial & Marketing, JSW Steel said, “Consumers are being
cheated by counterfeiters selling low quality products under renowned brand names thereby
creating a potential threat to property. We are a responsible and committed brand and the
safety of our consumers is of paramount importance to us. We would like to thank the local
authorities for their support in conducting the raids and like to reassure our consumers that it is
our constant endeavour to proactively fight this scourge.”
“We strongly believe in nurturing a competitive marketplace and ensuring best quality products
are available to customers. Counterfeiting eats away at the spirit of a healthy marketplace and
should be curbed since it compromises on quality, safety, effectiveness aspects & erodes
consumers trust. Counterfeiters should be dealt with severely in accordance with the strictest
laws and the JSW Group is committed to supporting the authorities as they fight this
malpractice,” Mr Acharya added.
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