Leading restaurant chain KFC India is partnering with Lite Bite Foods (LBF) to expand its presence at airports in emerging cities such as Indore, Calicut, Bhubaneshwar, Pune, Ahmedabad and Kannur.
LBF, a well-established F&B operator known for its presence in shopping malls, airports and other high footfall areas stands as the perfect partner in bringing KFC closer to every chicken lover across the country.
Talking about the association, Mr. Samir Menon, Managing Director, KFC India said, “At KFC, it is important for us to be accessible to our consumers at all times. By partnering with Lite Bite Foods, we are bringing KFC to the rapidly growing transit consumer and giving them access to the world’s favorite chicken! We are excited to serve our finger lickin’ good food to thousands of chicken lovers who travel via these airports every day.”
With India witnessing the highest growth worldwide in domestic air travels, the demand for easy on-the-go food options is also increasing. LBF already operates 2 KFC restaurants in Mumbai’s terminal 2 airport, both brands are now looking at opening 6 to 8 more restaurants by the end of this year across other airports while strengthening the chain’s presence at the busy Mumbai airport. With the opening of these new airport restaurants, consumers will be able to enjoy KFC’s signature chicken on the go.
Commenting on the partnership, Mr Rohit Aggarwal, Director, Lite Bite Foods said, “After our successful association at the Mumbai T2 airport, we are delighted to fuel the expansion of KFC, regarded as an iconic quick service restaurant brand, in travel retail segment with a significant investment of INR 30 crores. The recent development is in line with company’s aggressive growth strategy and we will be channelizing the said investment towards establishing the brand presence at airports in important cities such as Indore, Calicut, Bhubaneswar, Pune, Ahmedabad and Kannur, and also simultaneously strengthen the existing network at Mumbai airport. We are excited to take our association forward and build further on our expertise in serving the on-the-go traveller.”
With 14 owned and 7 managed brands, LBF is one of the most successful F&B retail companies.
Drawing unparalleled expertise in the Indian F&B industry, Lite Bite Foods also brings in a strong commitment in the travel retail segment.
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