Pune: Mahindra & Mahindra Ltd., the leader in the Indian pick-up segment, today announced the launch of the Big Bolero Pik-up, which offers superior value proposition to its customers. The Big Bolero Pik-up promises to raise the benchmark in the category with its class-leading cargo body length of 9 feet (2765 mm) and payload capacity of 1,500 kgs as well as its stylish looks and comfortable cabin. The Big Bolero Pik-up will retain the core values of the erstwhile Bolero Pik-up – its tough and rugged DNA, high earning potential and low maintenance and will be competitively priced at Rs. 6.15 lacs (BS-3 ex-showroom Pune) and Rs. 6.30 lacs (BS-4 ex-showroom Pune).
With a 69% market share (FY2016) in the pick-up segment, Mahindra has been the leader in the market and has launched many industry first products and technologies in the pick-up segment. These include the innovation of flat bed pick-ups, 4WD, CBC, introduction of the first micro hybrid technology, first AC pick-up, first CNG pick-up and a range of models to choose from, in the portfolio. The company gauged the need gap in the market for extra space in cargo and payload and provided the customers with the Big Bolero Pik-up. Designed to cater to the needs of stand operators, businessmen and traders the Big Bolero Pik-up will be available in 2 variants – offering payload capacities of 1,250 kgs and the industry-first 1,500 kgs. Further, as a supreme workhorse that aptly balances superior performance with low maintenance, the Big Bolero Pik-up will be powered by Mahindra’s trusted and proven MDI Engine which has an output of 46.3 kW @ 3200 rpm (63 HP) for BSIII variant and 52.2 Kw @ 3200 rpm(70 HP) for BSIV variant. The Big Bolero Pik-up also boasts of a big ergonomically designed cabin, stylish interiors and power steering as a standard feature across all variants, making it an ideal work companion for customers.
Speaking on the launch, Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra Ltd. said, ” Being the leader in the pick-up segment for over a decade, we have made our systems and processes robust to understand and address the evolving needs of our customers. Infact, we keep introducing new products and technologies at regular intervals to enable our customers to progress in life. The launch of the Big Bolero Pik-up with superior value proposition is a veritable step towards this direction. The big cargo box and high payload capacity, combined with the fuel efficient high performance engine will enable the customers to earn more, while the spacious and comfortable cabin will offer a fatigue free drive. With this launch, we have further upgraded our pick-up range to offer best-in-class value and efficiency to the customers.”
The Big Bolero Pik-up will be manufactured at Mahindra’s Kandivali Plant. In addition to the 1,250 Kg and 1,500 Kg variants, the Big Bolero Pik-up will also be available in CBC (Cowl Body chassis) variant which will help the customers to build the Cargo Body according to their need and application. The Big Bolero Pik-up has several best-in-class features, which makes it a strong value proposition for potential customers.
• Highest payload capacity of 1,500 Kgs in the category
• Biggest cargo body of 9 feet length in the category
• MDI Turbo-charged engine that delivers 46.3 KW (63 HP) of Power, 195 Nm of Torque for the BS-3 variants and 52.2 KW (70 HP) of Power, 195 Nm of Torque for the BS-4 variants
• Big ergonomically designed cabin, stylish interiors and power steering as a standard feature across all variants
• 3 years unlimited kilometers warranty for BS-3 variants, and 1 year unlimited kilometers warranty for BS-4 variants
• Engine immobilizer for BS-4 variants
About the Big Bolero Pik-up
Big on Style
The Big Bolero Pik-Up range with its attractive fascia with multi-reflector headlamps, the Mahindra signature grille and stylish metallic bumper is big on style. The strengthened fender extensions on the wheel arches give a macho look to the vehicle. It comes with superior paint quality due to the use of CED (Cathodic Electro Deposition) paint technology at Mahindra’s Kandivali plant. This technology improves corrosion resistance, paint finish and gloss significantly. Its variants also have trendy dual tone interiors with a new elegant gear knob which enhances the appeal of the cabin.
Big on Cabin Comfort & Convenience
The Big Bolero Pik-up has been enhanced for better ergonomics and easy drive-ability with the introduction of power steering in even the base variant. Further, the low turning radius makes it ideally suited for city roads. It comes with bucket seats with slider, recliner and headrest which make the longest of journeys very comfortable. It has a magazine pocket, mobile holder and charging point for convenience. The vehicle also has washable floor mats, which help in keeping the cabin clean and it has an ELR ( Electronic Lock Retractor) seat belts for both the driver’s and co-driver’s safety.
Big on Performance & Earnings
The Big Bolero Pik-up range offers power packed performance as it comes with a trusted and proven MDI Engine. With its 46.3 KW (63 HP) Power for BS-3 and 52.2 kw (70 HP) power for BS-4 and 195 Nm of Torque as well as robust build, the vehicle provides good fuel efficiency of 13 km per litre*. With a big cargo body – i.e., industry first 2765 mm (9 feet) length and class leading payload of 1,500kg, the Big Bolero Pik-up is a sure winner. Further its superior earning potential makes it a popular choice amongst customers.
Low on Maintenance
The range has a much lower operating and maintenance cost and requires an oil change only after every 10,000 kms and gear oil change after every 40,000 kms, resulting in higher earnings for customers. Not only this, it comes equipped with 3 years unlimited kms warranty. Spare parts are readily available and are extremely affordable.
Big on Range (wide range of variants to match each customer need)
The Mahindra Big Bolero Pik-up range comes in options of 2wd flat bed & CBC models. Bolero Pik-up also has a 4 WD variant which will be introduced in new looks and interiors shortly. This kind of range ensures that the customer is able to choose and buy the variant as per his application & need. All models in the range cater to different customer needs. For example, the CBC model can be used in the form of water tankers, refrigerated pickups, generator van, poultry vans, etc. The 4 wheel drive variant comes into play in hilly and muddy areas, where the terrain is difficult to negotiate and helps customers stay ahead. The largest selling Flat Bed model caters to the needs of small and medium class businessmen and market load operators alike by providing them with a larger load tray and powerful performance. We also have a CNG model in the range which not only gives great performance but also helps in building a cleaner environment.
Today, Mahindra has one of the widest network spread for sales and service support and the Big Bolero Pik-up customers can avail of it. In keeping with the company’s customer centric initiatives, the company offers special finance and exchange offer to help its customers upgrade and provides accidental insurance benefit of Rs. 10 lakh under its UDAY (CRM program) and a 45 minute express service QWIK to reduce the customer’s turnaround time. The aim is to influence the customer’s life positively and all these enable the customers to progress in life, while building a long-term relationship with brand Mahindra.
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