Mumbai, March 16, 2017: TRRINGO, India’s foremost organized rental services for tractors and agricultural equipment and part of the $17.8 billion Mahindra Group, today announced one year of completion of its operations. Within just a year of its launch, TRRINGO has become the preferred choice for over 12,000 farmers, clocking approximately 18,200 hours of work in the fields. As its next milestone, TRRINGO aims to add value to 2 lakh farmers in the upcoming year.
Since its inception in March 2016, TRRINGO has expanded its operations in the 4 states of Karnataka, Maharashtra, Gujarat, and Madhya Pradesh with over 45 operational hubs. In FY2018 it is expected to increase its presence to 8 states.
Speaking on TRRINGO’s first anniversary, Arvind Kumar, CEO – TRRINGO, said, “Over the last year TRRINGO has played a pivotal role in improving productivity and reducing cost for the farmer by consistently delivering on its customer value proposition of empowering farmers with advanced farm equipment. Today, it has become the preferred choice for the agricultural community, as we have reached out directly to the farmers and enabled them to deploy mechanization technology on a pay per use basis without having to invest in the asset. Going ahead, we will continually focus on adding significant value to the lives of our customers and help bridge the gap between requirement and availability, offering farmers easy access to a wide variety of tractors and other farm equipment.”
The TRRINGO tagline, “Ab Tractor Call Karo” means – A call to ‘1860 266 266 8’, (the toll free number) connects the farmer to the TRRINGO call center. According to the farmers’ requirements appropriate services are provided through the nearest available tractor and equipment. With TRRINGO, farmers in India will now be empowered to order tractors, compared to earlier when they faced problems while ordering tractors in the unorganized market. TRRINGO’s brand proposition is ‘Ghar baithe tractor mangwana aap ka haq hai’, ensuring the farmer’s right to mechanization.
TRRINGO provides a unique business model based on franchisees where a rural businessman will invest in 5 tractors and equipment suitable for major crops of that area and set up a hub or center for operations. In addition to this, farmers can also access the service through business hubs at select Mahindra auto and tractor dealerships and existing Samriddhi centers.
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