Kochi: The Muthoot Group, one of India’s leading business conglomerates, announced its association with Indian Premiere League (IPL) as the Principal Team Partner of Chennai Super Kings (CSK).
As a part of this association, all CSK player jerseys will hereafter carry The Muthoot Group`s logo right on the front. The company has inked a three-year deal with CSK.
Speaking on the occasion, Mr. Alexander George Muthoot, Deputy Managing Director, The Muthoot Group said, “Cricket is one of the popular and most watched sports in India. With IPL completing 10 years, it has got bigger and better each year. We have always been in the forefront to promote sports and celebrate sportsmanship as we done with several other sports in the past like football (through Indian Super League), Kabaddi (through Pro-Kabaddi League) and also partnered with IPL in their previous seasons (with Delhi Daredevils for 4 years).
It gives us immense pleasure to be associated with Chennai Super Kings being led by a legendary captain like Mahendra Singh Dhoni. This association will help us engage with the cricketing fans across the nation irrespective of which team they support.”
Mr. KS Viswanathan, CEO of Chennai Super Kings said, “We are proud to be associated with The Muthoot Group which is known for its uncompromising values and trust for over 130 years. With its wide network of 4500+ branches pan India, our association with The Muthoot Group will definitely boost the popularity of our brand. It is even more overwhelming that The Muthoot Group and its flagship company Muthoot Finance has a dominating presence across Tamil Nadu with 900+ branches”
The Muthoot Group have been associated with several other sports in the past like football (through Indian Super League), Kabaddi (through Pro-Kabaddi League) and they have also partnered with IPL in their previous seasons (with Delhi Daredevils for 4 years).
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