Bend, Or: There are many reasons why NAVIS is the leading reservation sales and marketing system provider for resorts, hotels, and vacation rental companies. Among them is NAVIS’ unrivaled ability to support the unique needs of independents, including helping major chain franchisees transition smoothly to independent operators.
Being an independent has many benefits, but the conversion process is not without some challenges. When a property drops its flag, it is time to quickly establish new tools, practices, and relationships to re-engage the market and fill beds with heads. That is when partnering with an experienced full-service provider like NAVIS makes all the difference.
Eva Hill, President of the award-winning Britannia Pacific Properties, transitioned her elegant Five-Diamond luxury property the Eau Palm Beach Resort & Spa in September 2013. “When we decided to become an independent, Preferred Hotel Group recommended NAVIS. The team at NAVIS helped us develop our own onsite, high performing reservations sales team. We started from scratch and quickly saw tremendous sales results as a result of their technology, best practice guide, unique strategies and our NAVIS Client Advocate.”
Hill continues, “They also showed us how to use their technology to track virtually all of our marketing spending to see the ROI in real time. We recently also added their integrated CRM platform, which now allows us to have relevant and timely messaging deployed to our valued guests and prospective guests. The NAVIS team and system have contributed in a big way to our success as an independent luxury property.”
NAVIS offers a full suite of web-based technologies combined with a core set of best practices that include sophisticated call tracking, marketing campaign tracking, the capture of guest and prospect data, the capture of after-hours calls and data mining for targeted marketing. NAVIS Narrowcast enables clients to track and increase inbound call conversion, monitor and improve online and off-line marketing success and capture guest and prospect data. The Narrowcast system also accurately measures the performance of reservation agents, records calls and provides call scoring and coaching improvements. Smart agent routing, a feature not often found in expensive ACD systems, can send the call to the last agent the caller spoke with, or the agent with the highest conversion. Skills-based routing will route the call to the most knowledgeable agent for a particular promotion. A 24/7 professional reservation call center, NAVIS RezForce automatically captures clients’ after-hours calls or overflow calls during the day.
“One major benefit of going independent is that we own our guest database,” said Mark Jeffrey, General Manager, Horseshoe Bay Resort, the 349-room AAA Four-Diamond resort in the Texas Hill Country. “We know who our guests are why they stay with us. NAVIS enables us to monitor the success of our campaigns in real-time. We see revenue and conversions by channel. Plus our conversion rates are up year-over-year thanks to NAVIS.” Click here to read more about how NAVIS has helped Horseshoe Bay Resort.
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