Mumbai, April 13th, 2017: High-end fashion converging with the biggest stars in basketball eventually resulted in the NBA being dubbed the ‘most fashionable league in the world’. Whether it’s Drake popularizing Toronto Raptors gear or Bulls attire garnering worldwide appeal, fashion and basketball has resulted in making statements. The recent addition to this culture is the partnership between JACK&JONES and National Basketball Association for an exclusive capsule collection.
“NBA is an iconic league and its popularity translates beyond teams, countries and the sport itself. We at JACK&JONES believe in associating with our audience across different realms and offer impeccable fashion and lifestyle offerings. This limited-edition NBA collection is all about paying tribute to these iconic teams and celebrating the spirit of the game. The NBA imagery has been seamlessly adapted to suit the individualistic style of JACK&JONES and we are extremely positive on the success of this association” says Vineet Gautam, Country Head, BESTSELLER India.
“We are excited to partner with JACK&JONES, an iconic youth brand, to offer unique and premium apparel to our fans,” says Yannick Colaco, Vice President & Managing Director, NBA India. “The NBA crosses over naturally with fashion and this line is a great expression of basketball culture and lifestyle.”
Go ahead; cheer your beloved team in style as your prized jerseys and t-shirts get transformed by JACK&JONES. It’s time to step away from your NBA souvenirs and pick your favourite NBA jackets, tees, shorts, denims, innerwear, pyjamas, and so much more, presented in a completely new look!
So, what are you waiting for? Grab this collection at the nearest store or on NBAStore.in on Jabong starting April 10th, 2017!
The wide range of the collection also includes NBA jackets, tees and jerseys in a completely new look.
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