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CinePlay new genre of cinema; weaving the magic of theatre and the power of cinema

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Pune (Jan. 07, 2015): CinePlay founded by Subodh Maskara and creatively mentored by Nandita Das is a new genre of cinema, a cinematic experience of the vast and content-rich stories from theatre and was recently named one of the coolest ideas of 2014 by a leading global publication.

This exclusive partnership will see the presentation of CinePlays, a new genre of Cinema on board Jet Airways.

Beginning the partnership, the CinePlays of Mohan Rakesh’s Adhe Adhure and Nandita Das & Divya Jagdale’s Between the Lines, amongst others, will be made available to Jet Airways passengers exclusively on board.

CinePlay, India's leading alternative content production firm was founded by actor and entrepreneur, Subodh Maskara and creatively mentored by noted actor Nandita Das (Earth, Before the Rains, Bawandar).  CinePlay is a new genre of cinema, weaving the magic of theatre and the power of cinema.

Currently with 7 productions completed and another 12 in the pipeline, the firm's vision is to bring forth strong stories from theatre in a cinematic form to the world. The CinePlays are currently presented across the country and internationally at various venues, in addition to its dedicated VOD platform www.cineplay.com

Speaking about the association, Subodh Maskara, CEO and Founder, CinePlay said “This is a one of a kind partnership and we see tremendous value in it. CinePlay presents stories from theater in a cinematic form and we are positive that passengers on board Jet Airways will truly relish this exclusive experience. We look forward to an ongoing and successful collaboration with Jet Airways as we forge ahead”