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Phoenix Marketcity ‘Style Icons 2014’ concludes on a high note

Pune (Oct 17, 2014): Pune city has always been a hotspot for several fashion events. It was an evening filled with glitz, glamour and fashion!! Pune’s biggest and most popular names lifestyle and entertainment destination Phoenix Marketcity concluded its much awaited and talked about second edition of Style Icon 2014 with a big bang amidst fanfare. Ritu Aggarwal, Anuja Shinde, Group and Sakshi Bhanot were crowned Style Icons 2014 by chief guest for the evening Ms. Natasha Suri –  Former MISS INDIA WORLD and popular TV anchor.

The contestants were divided into three groups with 2 sequences and 30 of them walk the ramp with grace and style showcasing both Indian and western wear. The uniqueness of the event lied in the fact that just about anyone who had the desire and the confidence could enroll and go on to win the prestigious crown.

Speaking about the occasion, Rajiv Malla, Centre Director Phoenix Marketcity said “We at Phoenix Marketcity have always aimed to engage with our patrons in different and unique ways and has always been at the forefront of conceiving and implementing unique customer centric initiatives. ‘Style Icons 2014’ is one such distinctive activity that has got tremendous response from our patrons. This year we were overwhelmed by the participation and interest level shown by the Pune people. In a world where cut throat competition is the order of the day, confidence must be celebrated. We started this property in 2013; and in a span of one year in its second edition it has become a much awaited and anticipated annual event of Pune.”

Panel of Judges constituted renowned people like Vivian Dsena & Vabiz Dorabjee, Karen Anand, Natasha Suri, Priyanka Shah, Shefali Lahoti, Minoti Makim, Mr. Rajiv Malla, Centre Director, Phoenix Makretcity and Mr. Lovell Prabhu renowned fashion choreographer.

The guest list for the evening included celebrated names like Damyanti Raje Bhosle, Ms. Kashmira Anita, last year winners Ms. Priti Chandrashekar, Mangaaysh Mahadev Winner Style Icon 2013 and others.

The contest was divided into three phases with first phase Phoenix Marketcity inviting entries through mall registrations. In the second phase of the contest, entries were evaluated and judged by eminent personalities; short listing 60 participants. In the last phase the participants were further filtered via public voting to 30 participants for the grand finale. The final 30 shortlisted candidates were groomed and trained by renowned fashion choreographer Lovell Prabhu.  The grooming helped the participants a competitive advantage and also help them with their overall personality development and prepare them for the grand finale. The participant’s hair and makeup was done by YOGESH KADAM & MADHURI and Apparel was from Bebe, Veromoda, Jack & Jones, Raymonds, Splash and accessories were from Aldo Accessories. F&B partner was bluO. Gift partner was Ayeesha and other brands. 

When it comes to rock the ramp, Punekars seem to know it perfectly well.