Accor announces record milestone of 200 hotels in Brazil and strong plan of expansion
With the opening of a new ibis Styles in Sao Paulo last August, Accor has just reached the figure of 200 hotels in the country reinforcing its position as the market leader.
Sept 22, 2014: Present in 84 cities and offering 33.000 accommodations, Brazil is Accor’s third world market. In 2014, two new brands have been successfully implemented in the country: Adagio Aparthotels and ibis Styles in the budget category.
Additionally, the Group keeps up with a strong and secured expansion plan to nearly double the size of its operations in the three years to come. By 2018, over 150 new hotels will be inaugurated, representing a 75% increase in the amount of rooms.
After major cities, Accor’s ambition is to increase its penetration in secondary and tertiary cities that are currently experiencing a moment of economic growth in particular in the South-East. Through hotel franchise model, the Group will mainly develop budget hotels with local partners.
Globally, Accor is leading the Latin America hotel sector and will cement its presence with over 20% of its total pipeline secured in the region.