Accor brands rewarded at the 2014 TOP/COM prize giving ceremony
Pullman and ibis made a difference on October 9th, at the prestigious TOP/COM Grands Prix ceremony
Oct 20, 2014: For the last 30 years, TOP/COM Group has analyzed key Marketing and Communication trends in France, Europe and internationally. The biannual TOP/COM Grands Prix Corporate Business and Consumer congresses are trophies that are awarded to the year's best communication campaigns in about thirty categories.
This year, no less than 700 entries were submitted to a jury of marketing, communication and HR professionals and experts, reflecting the importance of this key event.
On the night, Pullman and ibis excelled and demonstrated brilliantly that Brand Content operations and digital technology have become essential in creating a close relationship between the customer and a brand.
The Pullman magazine was the center of attention
Pullman opened the evening for Accor by winning the Silver TOP/COM Grand Prix in the Publishing Section.
The brand also shone thanks to the second edition of The Pullman Magazine, more than a magazine, it’s a real Brand Content platform which features themes that are firm favorites with seasoned travelers and has an editorial focus on travel, ideas and creativity. Simply add the international contributors an elegant layout and a digital version for tablets and you get the recipe for success! This magazine was also rewarded during the Grand Prix Stratégies of Brand Content in 2013.
Four prizes for "The ultimate sleep at the Devil's Mountain" on ibis-expedition.com!
The jury was seduced by the "ibis expedition" operation. You will remember how, in January 2014, the brand launched a crazy challenge: the perfect night's sleep in the middle of the Amazonian jungle…thanks to the Sweet Bed by ibis™! This unprecedented digital experience "took ibis where nobody expected it"…
This incredible challenge received great acclaim and won several awards:
• GRAND PRIX TOP COM in the Consumer Event Website Category
• GOLD TOP COM Marketing Section / Viral Marketing Category
• PRIX SPECIAL / TOP COM DE L'EXPRESSION (TOP / COM Special Expression Award which rewards the best presentation to a jury) Marketing Section / Viral Marketing Category
The France ibis teams also received a SILVER TOP COM in the Events Website Category for its "lit sans limite" (no limits bed) campaign.