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The magic of Christmas enchants Sofitel


Paris (Dec. 08, 2014): This year, the advent calendar started early on November 27th with “Art de Noel” (Christmas Art). So, don’t be surprised if you meet a shy bear at the Hotel Scribe Paris, or bump into a reindeer at the Sofitel Arc de Triomphe…

In a few weeks' time, Christmas will be celebrated in many countries. To mark the occasion, Sofitel has created a surprise with an initiative called "Art de Noel".

Five European hotels participated in the launch this concept, which is destined to become an unmissable international event: the Sofitel Paris Arc de Triomphe, the Hotel Scribe Paris managed by Sofitel, the Sofitel Paris Le Faubourg, the Sofitel Vienna Stephansdom in Austria and the Sofitel Legend The Grand Amsterdam in the Netherlands.

An enchanting and artistic experience
Sofitel's guests will rediscover tales from their childhood in a blend of luxury, art and design with this original decoration concept carried out in collaboration with "Le Creative Sweatshop", the paper prodigies of the digital era. Their expertise lies in combining the virtual with the real and their approach is always to imagine 3D digital aesthetics and then bring them to life using paper.  This community of artists designed a series of unique animal-shaped works of art for Sofitel using the pasted paper technique.  

Enchanting both children and grown-ups
Ever since the end of November, travelers from around the world can come face to face with a giant bear surrounded by little squirrels in the lobby, or meet fat rabbits along a corridor… The whole forest has been invited to celebrate the holiday season!  The brand has used these impressive paper sculptures to revisit three marvelous tales and create an enchanting atmosphere… with three beautiful stories that will plunge travelers of all ages into the spirit of Christmas.

To meet these mysterious characters and discover the collection of tales by Sofitel, visit one of the five European Sofitel establishments taking part in "Art de Noel".

An inauguration reception that blended tales of yesteryear with modern technologies
On November 27th, in Paris, the Sofitel teams and a selection of journalists, curious artists and influencers gathered to discover this original concept. Guests were charmed by the reception. After a speech by Béatrice Shopflin, the hotel's General Manager, Xavier Louyot, Senior Vice President Marketing EMEA, Sofitel Pullman and MGallery, introduced the artist community "The Creative Sweatshop".

To top it all, the hotel organized a surprising activity in one of its sumptuous suites. A story teller welcomed guests there for a reading of the three Christmas tales reinvented for the concept. The evening prompted a lot of positive feedback on the social networks. 

A great initiative which marked the perfect start to this year's seasonal festivities!

Rediscover the magic of Christmas with Sofitel on social networks with the hashtags #Sofitel #ArtdeNoel