Cathay Pacific Airways unveils new amenity kits kits for first and business class
Jan. 15, 2015: Cathay Pacific Airways has unveiled its new range of amenity kits for First and Business Class passengers on long-haul flights which feature natural skincare products from renowned Australian brands Aesop and Jurlique, respectively.
Signature products such as hand cream and lip cream are presented in a specially designed case from Aesop for First Class passengers, while the Business Class kit has been created by Seventy Eight Percent, a Hong Kong-based design company that creates high-quality bags for globetrotting professionals.
Specially designed for female passengers in First Class, stackable camel-coloured Aesop cases are offered on flights to and from Hong Kong, allowing passengers to attach the two kits together after their journey. Male First Class passengers are given a grey Aesop case.
For Business Class passengers on long-haul flights, an amenity kit designed by Seventy Eight Percent is now being provided. Seventy Eight Percent has been nominated as one of Asia’s noteworthy emerging brands in recognition of its innovative designs, sophistication and impeccable quality. Natural skincare products from Jurlique are included in the kits, which come in 12 colours and will be presented onboard on a rotational basis.
Cathay Pacific General Manager Product Toby Smith said: “We are very pleased to be continuing our collaboration with Aesop and Jurlique, and are also looking forward to working with a local brand in Seventy Eight Percent.
“When selecting our brand partners, we look for alignment with our own design principles which guide the way we shape our products to deliver a memorable travel experience for our passengers.” Smith added.