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Informatica Joins Bluewolf’s Global Analytics Practice to Power Business Intelligence


Bluewolf and Informatica Partner to Accelerate Business Outcomes for Clients through Actionable Data Insight

New York, NY/ Redwood City, CA (Sept 25, 2014): Bluewolf, a leading global business consulting firm, and Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, on Sept 17 announced that Informatica has joined Bluewolf’s global analytics practice as its strategic partner for providing a key data backbone, to help clients unleash the power of CRM by exposing actionable data within an organization to accelerate business outcomes.

Digital disruption and increasing customer empowerment are forcing organizations to compete on the basis of data and analytics. Today’s customers demand intimacy and a personalized experience across all channels. Leading enterprises realize that their ability to collect customer information, transform it into valuable insight, and deliver improved human actions provides greater engagement and a competitive edge.

Informatica’s Cloud Integration and Cloud Master Data Management (MDM) solutions are a crucial pillar of business intelligence, uniquely poised to manage and seamlessly integrate data with the Salesforce1 Platform, enabling companies to capture and predict the next best action to increase customer engagement. With Informatica’s access to data and Bluewolf’s experience and ability to identify critical moments across the customer journey, together they bring a cohesive, end-to-end framework that drives business intelligence and delivers actionable insight, producing sustainable and lasting outcomes for clients.

“We are pleased to partner with Bluewolf to help organizations around the world maximize the value of their data and engage more effectively with their customers,” said Anil Chakravarthy, executive vice president and chief product officer, Informatica. “Informatica provides the tools to support all kinds of analytics – from real-time to agile to operational to predictive – either on-premise or in the cloud. Our platform – powered by the unique ‘Map Once, Deploy Anywhere’ capabilities of the Informatica Vibe Virtual Data Machine – gives users the ability to access, cleanse, aggregate, and analyze data regardless of type, source, volume, or analytics platform.” 

“Intelligent data helps customer-obsessed companies anticipate what their customers want, often before they know themselves,” said Steve Faris, Chief Platform Officer, Bluewolf. “Informatica provides a data backbone and the horsepower to elevate a company’s business intelligence strategy, delivering insight for clients to uncover meaningful customer moments. Harnessing Informatica’s Intelligent Data Platform will further scale our analytics practice and drive business outcomes for our global clients.”

Bluewolf’s Global Analytics Practice Guides the Next Best Action

While business intelligence and analytics are a top investment priority for CIOs, 70 percent of employees failed to adopt[1] these technologies after integration. Additionally, of companies that adopt business intelligent solutions, only 28 percent experienced a competitive advantage as a result of business intelligence[2]. Bluewolf’s growing analytics practice provides the data integration, MDM services, and connectivity to transform antiquated systems and drive strategic execution, including customer retention, cross-sell, routing automation, and risk mitigation.

As clients in competitive and highly regulated industries deploy Salesforce as their customer platform, Bluewolf uses actionable analytics as the framework to embed into customer-facing systems and processes, aligned to business outcomes and built upon the foundation of customer intimacy to truly empower and guide organizations to repeatedly take more effective actions.

“Best in class organizations realize that delivering frictionless customer experiences mean they must be dedicated in meeting customers where they are, learning what they want, and proactively meeting their needs,” continued Faris. “We have already successfully implemented predictive analytics techniques for clients, such as Iron Mountain, and our partnership with Informatica will further our ability to expose meaningful data insights for global clients, to ultimately increase an organization’s efficiency and improve customer engagement.”