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India’s definitive spelling competition, Classmate Spell Bee is back!


Pune (Nov 3, 2014): Classmate, one of India’s leading notebook brands by ITC and Radio Mirchi are back with Season 7 of India’s largest spelling competition for school students, Classmate Spell Bee. Classmate believes that every child is unique, inspired by this belief, the theme for the competition ‘Every child is unique and so is every word’ centres around the brand’s philosophy of celebrating uniqueness. The competition provides an appropriate platform for the country’s best spellers to identify their strengths and achieve recognition for their unique spelling skills. The spelling extravaganza, promises to deliver a bigger and better experience than it did in its last season. It will travel to more than 800 schools across 30 cities and will reach out to more than 2, 75,000 students from standards 5 to 9. Students from around India can also participate online at www.classmatespellbee.in, . The top 16 participants of the competition also get to showcase their skills on national television on The Discovery Channel, Discovery Kids and Discovery Tamil.

Commenting on the launch, Mr. Chand Das, Chief Executive, ITC’s Education and Stationery Products Business said, "Classmate has always endeavoured to recognize, nurture & celebrate the uniqueness of every child. Classmate Spell Bee Season 7 takes Classmate’s brand thought of celebrating uniqueness further as it gives students yet another opportunity to identify and showcase their distinctive talents and skills on a nationwide platform. Classmate Spell Bee season 7 builds on the scale we achieved last year with the aim of reaching out to an even larger number students across schools and cities in India, through a school contact program coupled with a novel mobile app and a dedicated website to engage students. The brand promises to support a child’s dreams with an equally unique & world class set of stationery products like notebooks, writing, drawing, art and math instruments."

Mr. Hitesh Sharma, Executive President, Entertainment Network (India) Limited said, “Spell Bee has come a long way since we conceptualized and launched it seven years back. Having started off as a spelling competition, it is today a landmark event that propagates the education of the English language at the highest level. What is heartening to see is the love that it receives from children, parents and teachers of India and how its popularity grows each year. This year the competition gets bigger and will garner participation from across 30 cities through our on ground efforts to add to robust participation online. Like every year, the competition will be televised to encourage students to showcase their skills on a national platform and prepare for the upcoming season. Spell Bee aims at becoming the definitive competition for school students in India in the literary space.”

Mr. Abhishek Anand, Marketing Manager & Mr. Himavan Singh Dahiya, Brand Manager Classmate, comprising the Marketing Team at ITC’s ESPB have customized this multi layered student engagement platform to drive outreach and participation, to build on Classmate’s brand thought and take it to the next level. Unlike previous seasons, this year, the Spell Bee experience is extended through the entire year by creating learning modules, tests, interactive blogs and contests for students to remain connected to the art of spellings making it possible for them to qualify for the next season as well. The focus this year is to create a holistic educative experience for participants using a versatile mobile app and web based learning and practise solutions.

Classmate believes in encouraging children to excel in the field of their choice by ‘becoming the first’ instead of the being ‘the next somebody’, by helping them identify their inherent skills and interests to follow their heart’s own calling. Classmate Spell Bee serves to build this thought on ground, inspiring school students to identify and showcase their spelling skills by providing them with a unique platform to hone and showcase their language and spelling skills.