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DHFL signs Shah Rukh Khan as Brand Ambassador


Pune (Nov. 24, 2014): DHFL, India’s second largest housing finance company in the private sector today announced Mr. Shah Rukh Khan as its Brand Ambassador. This is the Company's first such brand association in its 30 year journey of providing financial access for home buying amongst Indian customers.

Mr. Kapil Wadhawan, Chairman and Managing Director, DHFL said, “We are extremely pleased to have Mr. Shah Rukh Khan as DHFL's Brand Ambassador. DHFL has been enabling financial access for every Indian to own a home of his own over the past 30 years. This has been the Company's founding Vision, and is a living reality every day at DHFL.

Today, DHFL is on its way to becoming a large financial services institution, reaching out to customers across the country, with its customised products and solutions. Mr.  Shah Rukh Khan, with his people connect driven by diverse performances, has enthralled Indians over the years. This resonates with our brand philosophy of being able to cater to customers with tailormade financial options, designed to suit their evolving needs. In this context, Mr. Shah Rukh Khan is a perfect Brand Ambassador in our endeavour to connect with every Indian for their financial well-being, today and in the future."

Mr. Shah Rukh Khan said, “It is an honour to be associated with DHFL. I truly believe that owning a home is the first step towards ensuring a secure and confident future for every family. I personally believe that DHFL's mission of enabling home ownership amongst every Indian is as relevant today, as it was 30 years ago when DHFL began operations. It is exciting that, now I am associated with them as a brand ambassador in their journey of catering to customers with effective and relevant financial services products."

DHFL has been marketing its solutions to customers across 550 locations in India through national and regional level advertisement and event campaigns.

DHFL's signing with Mr. Shah Rukh Khan as its Brand Ambassador will witness the roll-out of a national level media campaign shortly.