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Sony Six and NBA partner for largest 3 on 3 tournament in programís 2nd year

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Rannvijay felicitated the winners at the National Finals of NBA Jam powered by Jabong.com in Pune

Pune (Dec. 06, 2014): The largest 3-on-3 college basketball and youth festival ever held in India, NBA Jam powered by Jabong.com, traveled to Pune today for its national finals. NBA Jam traveled to 16 cities with over 3,000 teams participating across the country.The NBA and SONY SIX partnered to bring the event back to India for the second consecutive year.

Actor and VJ Rannvijay Singh felicitated the winners at the National Finals of NBA Jam at Wadia College of Commerce, Pune. He was seen engaging youth to drive participation in the event. Rannvijay, best known for hosting Roadies, played basketball at the national level and is a self-described NBA fanatic.   

32 teams from 16 cities - 16 boys’ and 16 girls’ team –travelled to Ness Wadia College of Commerce in Pune to battle it out in the 3-on-3 national finals. With over 600 colleges participating nationwide, NBA Jam powered by Jabong.com was the largest 3-on-3 tournament ever to take place in the country.  The national champion will qualify to compete in the 2015 FIBA Asia 3-on-3 World Tour.

The traveling interactive basketball festival is focused on growing and eliciting participation in basketball across India by combining exciting on-court competition with interactive games and contests designed to engage college youth and grow the NBA’s fan base.  More than 600 colleges across India will be engaged in order to drive awareness and generate registration for
NBA Jam powered by Jabong.com.  NBA talent, including a legend, dance team and mascot, will travel to select cities to engage fans.

“NBA Jam powered by Jabong.com will be bigger than ever this year, and we look forward to bringing the NBA experience to college students and youth in these 16 cities,” said Yannick Colaco, Managing Director, NBA India.  “From the largest ever 3-on-3 tournament ever held in India to shooting and graffiti competitions, I know sports fans across India will be excited to participate.”

Commenting on this initiative, Mr. Praveen Sinha, Founder and MD, Jabong.com said, “Following our association with the NBA that started earlier this year, we have seen a great response from our customers who are fashion and sports-oriented.  We are yet again elated to join the NBA for these events, which again give us an opportunity to showcase how Jabong is contributing to the basketball enthusiasts in the country and increasing awareness of the sport.  We extend our full support to the NBA’s initiative.”

Mr. Prasana Krishnan, Business Head, SONY SIX said, “We take immense pride in partnering with the NBA in bringing the second season of NBA JAM to India. Last year we went to 4 cities with this remarkable format and caught the imagination of many Indian sports enthusiasts. It is this overwhelming response, which propelled us to return this year taking this cultural extravaganza to 16 cities. With a remarkable format, NBA Jam will not only boost basketball participation in the country, but also strengthen the footprint of sports and drive viewership for NBA programs available exclusively on SONY SIX.”

The 3-on-3 national tournament, part of NBA 3X events conducted in 14 countries and 52 cities this year, will include divisions for both men and women ages 16-24.