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SBI Pinkathon completes its second successful run in Pune


Pune (Nov. 17, 2014): SBI Pinkathon, an initiative to promote health and fitness among women along with awareness about breast cancer concluded another successful leg of their run in Pune at Mulik Ground in Kalyaninagar on Sunday, November 16, 2014. Women across age groups participated enthusiastically in the 3 km walk and 5 & 10 km run categories. Flagging off the run was super-model, actor, fitness enthusiast; avid barefoot runner and Pinkathon founder MilindSoman who is spearheading the entire multi city initiative.

The event commenced with a warm up session of Zumba, followed by a quick update on the route and the rules. This was followed by a few encouraging words from the Pinkathon ambassadors some of whom were cancer survivors themselves. The run route took the participants in and around Kalyani Nagar, Koregaon Park, Nagar road and concluded atMulik ground.  Winners of the timed run in the 10 & 5 km runs along with RunON, the winning team of the 6 hour relay and Run Buddies the 12 hour relay, which was held as part of the promotional event Treadathon 2014, earlier in the week, were felicitated at the ceremony held post the run.

Commenting on the success of the Pune leg, MilindSoman, Founder Pinkathon said” SBI Pinkathon is a cause that has helped break the taboo associated with breast cancer. Our new mantra of ‘Each One Kheench One’ has given men a chance to encourage and support the women in their lives to take up a healthier lifestyle. The success of our Pune run is testament to the spirit of the Punekars who love running and are taking Pinkathon to each household. We are glad to have such diverse crowds participating and look forward to our next leg in Mumbai’

The event running in its second year run saw eminent personalities present at the event to support the cause.  Some of the noteworthy participants in the run were a group of visually challenged girls who have been trained by a visually impaired trainer – DivyanshuGantrawho lost his sight at the young age and took up the cause of training these girls along with veteran marathon runners. Additionally the run witnessed for the first time a squad consisting of cancer survivors who participated.The animal Angels (dogs )also participated in the 3km run. The run had participants as young as 18 months old and as old as 79 years.

The initiative received an overwhelming support from leading corporates like SBI, Amway, Vodafone etc. From sponsorships to active participation in all events, the corporates have helped take the cause to greater heights.

The Pune edition had a number of promotional runs and treks in the city as a prelude to the run. Treadathon 2014 – a relay on treadmills, a cancer survivors trek to Sinhagad Fort, several promo runs across the city including the Lai Bhari Diwali run at Magarpatta and the Halloween Bash all helped rope in the crowds and set the pace for the run.SBI Pinkathon also held a Pink Carnival that played host to a number of stalls of the sponsors like Reebok, Amway etc who were engaging with the participants through fun games and challenges. The carnival was held 2 days prior to the run to hand out the bibs and timing chips to all the participants. It also served as a platform for the women to meet, discuss about the run and the initiative and get to the the Pinkathon family as well as get registered on the spot. The event was the final promotional event which was held as a build up to the actual run.

Pinkathon is an international all women’s run created with the specific purpose of getting more women to adopt a fitter lifestyle for themselves and their families and to highlight the need for increased awareness about breast cancer. In the last year Pinkathon was held across 4 cities with over 12000 women participating (Mumbai, Pune, Delhi, and Bangalore) and has expanded to 6 cities in 2014 to include Amdavad& Chennai.  Pinkathon has donated more than Rs. 45 Lacs so far towards treatment of underprivileged women with cancer and has facilitated, through various partners, free breast screenings for thousands of women. The goal for Pinkathon is to eventually become the biggest women’s 10k run in the world, and to have more than 20,000 women participate across India in 2014.

The marathon is scheduled to be held on December 14, 2014 in Mumbai and Registrations can be done at www.pinkaton.in.