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PUBTOWN: A New FNB Destination to launch soon at Ishanya


Pune (Dec. 17, 2014): RAJPAL REALTY PVT LTD is all set to infuse largeness, freshness and uniqueness to the Food and Beverage scene in Pune. ISHANYA, a pioneer in enhancing home lifestyles is all set to host Pubtown, a mammoth nearly 50,000 sqft veritable Food & Beverage destination for the Puneites, bringing together a thoughtfully curated bouquet  of Food brands and a plethora of delectable cuisines all under one roof.

Situated within the Cozy confines of ISHANYA, amidst the 10 acres of beautiful combination of indoors and outdoors, Pubtown will complement the ever refreshing ambience with some of the finest food and beverage offerings.

Mr. M Mahesh CEO of Ishanya said “We are quite excited at the much awaited launch of Pubtown, which promises to be a first of its kind  F & B concept in Pune and rightfully so located at another first of its kind destination, Ishanya. We are looking forward to building Ishanya into a high quality family destination for F & B and entertainment by allocating nearly 50,000 sqft. In addition to enhancing home lifestyles, we are keen to be part of the Puneite’s social lifestyle as well-food, fun, entertainment, art, culture and much more. We welcome Pub town as an anchor F & B retailer to Ishanya.’’

Speaking at the occasion Anita Lazar, MD Smoky Brewing co. said, “Pubtown at Ishanya represents a paradigm shift in fnb and entertainent offering in Pune  We are extremely privileged to be a part of this new hub.  With a catchment area of more than 1 lac IT professionals and colleges within a radius of a km it represents a huge sustainable long term market at Pubtown.  We will be operating 3 brands, Pump Room, Sams Bar & Grill and the Smoky Brewing Company which will launch in jan 2015.

 Designed as a Plug and Play Food & Beverage destination, Pubtown will both incubate new food concepts and host established brands and offer its F & B partners the convenience of premises fitted out with air-conditioning, Backup power, Gas Banks and other such services apart from readily available restaurant Change of Use permissions in order to facilitate the easy start-up of Hospitality brands.

This unique Hub concept of food & Beverage outlets at one premises is an Internationally well known concept, such as Singapore’s Clark Quay, San Francisco’s Pier 54, New York’s South Side Seaport, London’s Chic Soho Square and Hauz Khas Village and others.  This is of course Pune’s first such venture, and is a pioneering project in much the same way that Ishanya was for fashion and lifestyle.

PUBTOWN will have multiple national and international cuisines ranging from Indian to Thai to Chinese, continental, Mediterranean, Mexican and  coffee shops VEGETARIAN, ITALIAN, THAI, ORIENTAL, SOUTH and NORTH INDIAN, apart from WORLD CLASS BANQUETTING and Pune’s largest MICROBREWERY, targeting Puneites and beyond from the ages of 18 to 80, with wholesome and high quality food and beverage offerings.

Pubtown will celebrate its launch with the PUNE FASHION WEEK and the FASHION TV party at the first outlets, to kick off this unique concept.

Brands like The Pump Room, Smoky Brewing Company & Sams Bar and Grill will open up during the first week of January 2015, followed by brands hosted by prominent restaurateurs like Saks Hospitality and others. The New Year will welcome the outlets which will then open in a phased manner over the next few months.

Located in the Future Nariman Point of Pune, Pubtown is surrounded with Corporate houses, IT parks, educational institutes, business parks, 5 star properties and shopping arcades.

Slated to host nearly  12 fine dine outlets, with sizes ranging from 1200 sq feet to 10,000 square feet ,PUBTOWN will be able to host more than 3000 people per night at all its outlets on an average, and targets an average annual revenue of Rs.20 crores per annum when fully operational and stable.

Get ready Pune – to witness a first of its kind concept in the Food and Beverage space at Ishanya.