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SugarFree urges India to ‘Get in Shape’: a day of sports and fitness tests


Mumbai (Feb. 04, 2015): A number o­f young and young-at-heartpeople throngedSMAAASH today to participate and compete with ex- army servicemen Major Vikram Mohan and ‘Sports Scientist’, celebrity trainer Shayamal Vallabhjee in the “Get in Shape India” campaign organized by SugarFree. The event challengedthe physical fitness and endurance levels of the participants with various fitness tests and sports activities, including paintball and cricket, to test their strength and stamina.

Said Mr Elkana Ezekiel, ‎Managing Director, Zydus Wellness: “We have launched the ‘Get in Shape India’ campaign to champion the cause of a healthier India. A cross- section of nutritionists, dieticians, celebrities and fitness experts are equal stakeholders in this initiative to keep us all fighting fit. Sedentary lifestyle, junk food, and other factors like excessive sugar consumption have are leading to an unhealthy India. As a brand, SugarFree is committed to promoting the fitness and health of its consumers and offering them products that fully meet their health needs and expectations."

According to a study published in the medical journal Lancet last year, India is now the third most obese country in the world despite 270 million Indians living below the poverty line.One in every five Indian men and women is now either obese or overweight. According to medical experts, obesity is a significant risk factor in cardio-vascular diseases, musculoskeletal disorders like osteoarthritis and some cancers. Added Elkana Ezekiel: “Not many people realize it but cutting our daily consumption of sugar is perhaps one of the most important things we can do to maintain optimal weight and lifestyle. Sugar alternatives such as SugarFree now make this possible without compromising on taste.”

At the event, journalists and other civilians competed with Major Vikram Mohan and celebrity trainer Shayamal Vallabhjee. After the activities and a tour of the Get in Shape website and pledging their support, Vallabhjee conducted a few simple fitness tests to gauge the level of fitness for those present and most of those who took these tests understood the role of science in improving their fitness levels.

Vallabhjee said, “It’s a myth, most likely advocated by companies who have a vested interest in selling high carb drinks, that sugar is needed as a fuel source during exercise.”

Major Mohan cited his many years of experience in army and how the discipline imbibed during his tenure at the army has helped him stay fit despite being his corporate job now. He gave examples of desk workouts that have been incorporated in his videos on the website. “Keep exercising regularly, keep yourself fit so when some ailment strikes you, your body will be strong enough to fight the onslaught.”

The Get in Shape India campaign has a dedicated website at http://getinshape.in It offers fitness training videos featuring men from armed forces, nutritional advice, 66 tips to help you get in shape in the 66th year of the Indian Republic and information on how to reduce your daily intake of sugar.

Shayamal Vallabhjee is a Sports Scientist & EQ Consultant who has over 15 years of experience at the pinnacle of elite sport. He has worked with sports personalities and other celebrities such as Mahesh Bhupathi, Aditi Rao Hydari, Cricket South Africa, Indian Olympic Association, SaniaMirza, Leander Paes, Navin Jindal, Lara Dutta, among others.

Major Mohan is retired from the army and works a corporate job but still manages to stay fit and contribute to the Get I Shape India campaign.