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TMA Hospitality launches Ammi's Biryani in Pune


Pune (Dec. 24, 2014): Bangalore based TMA Hospitality Services Pvt. Ltd flagship brand Ammi’s Biryani has entered Pune with its outlet in Kalyani Nagar, Pune.Started in 2008, operating out of a solitary outlet in Koramangala, Bengaluru, Ammi’s Biryani set out on a remarkable journey driven by a resolute purpose – to serve India’s choicest Biryani.Ammi’s Biryani was funded by SAIF Partners, a private equity firm that provides growth capital to companies in Asia.

Speaking on the launch, Mr. Navaj Sharief - Founder & CMD, Ammi’s Biryani said,“After the success in Bengaluru, Chennai and Mumbai,we are very happy to enter in eighth largest metropolis in India- Pune. It has been our endeavour to enhance customer experience with superior service that ensures our customers can have a complete meal options available without compromising on time, quality and health. The launch of Ammi’s Biryani in Pune is a substantial achievement for us and underlines the importance of this city for us.”

Ammi’s is now an established brand with several outlets spread across Bangalore, Mumbai and Chennai with over 70 operational stores. The brand’s tag line “Jab Hungry KuchAcchaKhao” emphasizes on good and healthy food with a unique concept of “Biryani in a box” guaranteed delivery in 45 minutes.

Mr. Sharief developed the concept of “Biryani in a box”, which is also the important unique selling proposition of Ammi’s Biryani. The box concept allows the consumer to enjoy the delicacy with convenience like any other fast food. Convenience is the hallmark of Ammi's serving philosophy as the brand ensures that the biryani delivered to home retains its freshness and flavour.

Apart from Biryani, the outlet will also serve wide range of choices which includes Tikkas, Rolls, Parathas, Desserts and Beverages. Ammi's choicest biryanis, of which Hyderabadi Kacchi Dum Biryani occupies a special place, are prepared and delivered to millions right through the year.