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Sony welcomes the festive season with exciting offers

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Targets sales of Rs. 5,100 crore in the festive season of Aug – Nov 2014

  • Assured free gift on purchase of  BRAVIA TV’s and Alpha Cameras
  • Special finance offers for customers during festive season
  • Marketing spend of Rs. 250 crore towards ATL and BTL activities for the festive season

Mumbai (Sept 17, 2014): Adding to the festive fervor, Sony India has announced a range of exciting promotional offers on BRAVIA TVs and Alpha range of cameras. As part of the festive season promotional offers, customers will receive exciting free gifts, including Blu-ray players, wireless headphones, PlayStation, Smart Watch, and memory cards, on purchase of their favorite Sony products.

Commenting on festive season schemes, Mr. Sunil Nayyar, Head, Sales, Sony India said, “2014 has been a great year for Sony India; with the launch of several exciting and innovative products across categories, expansion of the distribution, service network and enhanced marketing spends. We believe that the festive offers will further accelerate, coupled with the positive market sentiment from a resurgent economy. We are confident of achieving our sales forecast of Rs. 5,100 crore for the festive season (Aug to Nov’14), a growth of 25% over corresponding period last year. We will be investing a significant sum of Rs. 250 crore towards marketing activities to support the festive season campaign.”

BRAVIA
Matching crisp, beautiful visuals with big, powerful sound, Sony brings cinematic content to the small screen with its latest range of BRAVIA 4K TV’s, completing every home owner’s viewing experience. Sony has recently launched its latest 9000 series 4K models, which feature triluminous display, X-tended dynamic range, unique wedge design, built-in camera, one-flick entertainment, amongst many other exciting features.

Following are the exciting promotional offers available on Sony BRAVIA TVs:
Consumer Offers:

  • Free 8 GB pen drive and a swivel wall mount bracket on  screen size  24 inch & below
  • Free Sony Headphone on 32 inch screen size TV’s
  • Free high end HDMI DVD player worth Rs.4,290 on purchase of 40R482B/ 42W700B
  • Free Sony headphone worth Rs. 4,990 on purchase of 48R482B/48W600B/50W800B
  • Free Blu-ray player worth Rs. 6,990 on the purchase of 42W900B/ 50W900B series
  • Free Smart watch 2 worth Rs. 14,990 with 49X8500B/ 55X8500B/ 55W950B
    • Customers also receive free bundled accessories with the X8500B and W950B series: 2 Pcs of 3D glasses worth Rs. 698 and a one flick remote worth Rs. 2,499
  • Free PS3 500 GB worth Rs. 22,900 with 55”/ 65” X9004A and X9000B series
  • Free PS4 500 GB worth Rs. 39,900 with 79X9000B 84X9000, 85X9000B
    • Customers also receive free bundled accessories with the X9000B: 4 Pcs of 3D glasses worth Rs.1,396 and a one flick remote worth Rs. 2,499

ALPHA
Alpha range of cameras incorporates high-end-features within their compact, stylish bodies, opening up a world of creative opportunities. The Alpha A 58 and A 3500 feature an advanced, low-noise design, offering superior image quality for both still photos and Full HD movies. Attractive finance offers provide the perfect opportunity for budding photographers to invest in these feature rich cameras.

Following are the exciting promotional offers available on Sony Alpha Cameras:

  • Double Lens Offer- Get Sony SLT- A58Y + SAL1855 lens + SAL55200 lens worth Rs. 48,980 for Rs. 43,990 and save Rs. 5000
  • Sony Alpha SLT- A58K + SAL 1855 lens at Rs. 35,990
  • Sony Alpha SLT- A5BM + SAL18135 lens at Rs. 45,990
    • Consumers get free original carrying case, 8 GB memory card and HDMI cable with the A58 series
  • Double Lens Offer- Get Sony ILCE- 3500JY + SEL 1850 lens + SEL 55210 lens worth Rs. 45,980 for Rs. 38,990 and save Rs. 7000
  • Sony Alpha ILCE- 3500J + SEL1850 lens at Rs. 27,990
    • Consumers get free original carrying case along with an 8 GB memory card with the A3500 series

Finance scheme:

  • Special finance offer with Bajaj Finserv Rs. 1,999/- down-payment, with an option of 24/6 EMI
  • Attractive EMI offer on select credit cards
  • Special EMI offer on purchase of BRAVIA TVs as per screen size (Screen size * Rs 100=Down payment)
  • 5% cash back offer on purchase of above Rs. 18,000 through Standard Chartered cards