Co-create to bring a one-of-a-kind Grain Dairy beverage in India
Mumbai, May 16, 2017: PepsiCo India and Sachin Tendulkar, today, came together to showcase Quaker Oats + Milk, a one-of-a-kind grain dairy beverage in India. An innovative addition to Quaker’s expanding breakfast portfolio, Quaker Oats+Milk is the result of a collaboration between master blaster Sachin Tendulkar and PepsiCo India.
Launching the product in Mumbai, D. Shivakumar, Chairman, PepsiCo India and India’s beloved cricketing icon Sachin Tendulkar spoke about the inception and creation of PepsiCo’s Quaker Oats+Milk products, along with Deepika Warrier, Vice President – Nutrition Category, PepsiCo India. Created using PepsiCo’s patented SoluOats technology, the new Quaker Oats+Milk is a unique and nutritious combination of oats, fibre and milk. The new products will be available in two most-loved flavours – Mango and Almond, and will be priced at INR 30** for a 180ml tetra pack.
Speaking about PepsiCo pioneering a new category, D. Shivakumar, Chairman, PepsiCo India, said, “PepsiCo India’s nutrition category has been the flag bearer of our Performance with Purpose vision. Local innovation is the backbone of our expanding Nutrition portfolio with products that aim to redefine the nutrition category whilst offering healthier options to complement the rushed lifestyle of our consumers. Entering the fast-growing value added dairy segment in India with a truly differentiated offering from Quaker is part of our growth strategy for this market. Our collaboration with Sachin Tendulkar has brought deep insights and expertise to co-create the new Quaker Oats + Milk range.
Speaking at the launch, master blaster and co-creator of Quaker Oats+Milk, Sachin Tendulkar said, “That straight drive, the pull shot, the upper-cuts and the straight down the ground sixes; all those were only a factor of my preparation. If you’re not well prepared, you have already lost, and it all starts with a nutritious breakfast. This is the only thing that’s completely under your control. I’m excited today with the launch of Quaker Oats + Milk, a product from PepsiCo India that I’ve been a part of creating. It’s a great addition to your breakfast table, to give your mornings a head-start, with fibre, calcium, oats and milk; preparing you for the rigours of the day and help you do more with your day.”
Sachin Tendulkar has worked closely with the R&D team at PepsiCo India, providing valuable insights from his sporting career and hectic lifestyle, to develop a product that aims to revolutionize the value added dairy category. Available in a convenient, on-the-go format, Quaker Oats+Milk has been developed to meet the nutritional requirements of time starved millennials and young Indians.
Commenting on the launch of Quaker Oats+Milk and expansion of PepsiCo’s Nutrition Category, Deepika Warrier, Vice President – Nutrition Category, PepsiCo India, said, “Having a glass of milk before we leave home, is a ritual in our Indian homes. But with rushed mornings and missed breakfasts fast becoming the norm among young Indians, we sought expert advice from the legendary Sachin Tendulkar to understand the new everyday nutrition needs. We worked on developing a solution that can help provide energy to be able to make each day count. The new Quaker Oats+Milk is for those seeking nutritional boost in the morning, but also for those seeking to graduate from plain milk to ‘milk and more’. With a unique combination of oats, milk and fibre, we are excited to pioneer the grain dairy category in India and we believe we are addressing another of our consumers’ growing demands for healthy options.”
With the help of PepsiCo’s SoluOats technology, that transforms oats into a drinkable format which is easily soluble in milk, Quaker Oats+Milk retains the nourishing ingredients of natural wholegrain, and also leverages the smooth and silky texture of milk to include benefits of dietary fibre.
Quaker Oats+Milk was officially launched amidst much excitement and frenzy. While Tasting Zones allowed attendees to enjoy the much-awaited unique mix of soluble oats and milk, an interactive screen
presented them with an opportunity to try their hand at blending the goodness of oats and milk.
* Nutritive Value of Indian Foods, ICMR, 2012
**MRP inclusive of taxes
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