Seniority Launches First Experience Zone for the Elderly
· Focuses on aging with confidence, and in style
Pune, 17th February 2017: Seniority Ltd, a newly launched brand for senior citizen products, today announced the opening of its first experience zone at Kalyani Nagar, Pune. A first-of-its-kind start-up under the Rs 21,000-crore RPG group, Seniority intends to be a dedicated one-stop shop for all medical related or lifestyle enhancing needs and sell through an omni channel strategy.
The Seniority Experience Zone features a specially-curated range of products supporting senior lifestyle, like home décor items, and imported medical and health support equipment like stair-lifts.
The store is equipped with spacious display sections that have been stacked and labeled to create a friendly shopping environment for its targeted audience. Every guest can conveniently experience the products in this barrier-free environment, and find comfortable sitting places all around while thinking through the choices. The homely space offers senior citizens, and their families or caregivers the opportunity to shop for essentials as well as gift items.
Moreover, the store also plans to have fun events for 60-plus citizens so as to engage with its customers beyond just being a shopping destination.
“At Seniority, we celebrate the rich privileges of growing old. We provide curated medical and lifestyle products that ensure senior years are just as fun, positive and memorable as any other stage of life,” said Mr Ayush Agrawal, Co-founder, Seniority Ltd.
Besides the store, Seniority has also launched its e-commerce platform called www.seniority.in that recreates the feel of a physical experience zone, virtually. “We wanted to make the website as simple and friendly as walking through a store, discovering new and useful products on the go. Studies revealed that there are 39 million 60+ citizens using Facebook, Twitter and Skype, making them the fastest growing age demographic on these sites. Thus, launching an ecommerce website was an obvious move,” said Ms Kanchan Tiwari, Co-founder, Seniority Ltd.
Mr Kunjan Chikhlikar, Head, RPG Ventures, said, “India has over 100 million people as part of the senior citizen club. This makes the opportunity very exciting and the scope for innovation is limitless. Seniority marks the beginning of our journey at RPG Ventures and we are looking forward to becoming a leader in the space.” RPG Ventures is the innovation-oriented corporate venture capital and incubation team of the RPG group constantly looking for breakthrough ideas in early stage startups to invest in.
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