Southlake, Texas: Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, announced that its customers, including airlines, hotels and travel management companies, will send more than one billion targeted messages to travelers this year through the TripCase open messaging platform.
By accessing the TripCase platform, travel agencies and suppliers can build brand loyalty with on-the-go travelers, merchandise travel services and provide better service beyond the booking. The TripCase platform allows partners to target travelers with the right message at the right time by segmenting more than 200 different variables, including itinerary elements, traveler location and time. This capability allows for travel agent and supplier brand building and unique services to travelers.
“Our open approach to the TripCase platform delivers innovative messaging services for travel companies and helps them differentiate their products and services,” said John Samuel, senior vice president of Sabre Design. “The messaging platform is a powerful, customer-centric solution for travel suppliers who want to stay connected with travelers before and during their trip, and it extends the value of travel suppliers’ investments in the Sabre travel marketplace.”
More than 40 airlines and more than one hundred thousand travel agents are already using the TripCase open messaging platform to stay connected with their customers. Later this year, TripCase will launch its open messaging platform to hotel customers to help them connect with their travelers in the post-booking and during-trip windows.
“This is just the beginning of what we can do for travel suppliers through TripCase,” continued Samuel. “The TripCase platform will allow us to develop robust report capabilities providing agents and suppliers valuable insight into their customers’ behavior and integrate important functionalities such as check-in, loyalty program features or booking into TripCase. And by allowing third party developers to build applications on top of the TripCase platform, we’ll accelerate innovation and provide unparalleled services to allow suppliers and travel agents to work together more effectively to serve travelers.”
One of the fastest growing mobile travel apps, TripCase gives travelers a single place to manage and organize their trips. TripCase managed more than 30 million trips for travelers in 2014 and it continues to see significant growth. In the first half of 2015, trips managed have grown 50 percent year over year and new users are up 43 percent for the same time period.
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