Delhi: Shell Lubricants, the global market share leader in finished lubricants, recently announced the winners of its ‘Fly2Spain’ social media campaign; in a ceremony at the Hyundai India office in Delhi. Chosen through a lucky draw, Mr. Arbind K Khaparde, Mr. Barry Dhillon, Mohamed Numan Ansari, the three lucky winners shall be hosted by Shell in an all-expense paid VIP trip to witness the Hyundai Shell World Rally Championship Team in action at the Spain Rally this October.
The campaign which was created exclusively for Hyundai car owners, invited consumers to purchase a complete oil change with Shell Helix Ultra AH 5W-30 at any Shell-associated authorized Hyundai workshop across the country and win a chance to travel to Spain for the WRC. Launched as part of the 21st Hyundai Free Car Care Clinic held across India from 12th -21st March, 2016, the campaign garnered over 90 thousand Facebook engagements and over 16 million social media impressions.
Building on its 10 year global partnership with Hyundai, the campaign was aimed at highlighting Shell’s technical partnership with Hyundai to co-engineer a winning edge for Hyundai Motorsports as the official lubricant partner for the Hyundai i20 WRC. The campaign was also leveraged to show the strong association shared between Shell and Hyundai.
Commenting on the campaign, Ms. Mansi Tripathy, Chief Marketing Officer, Shell Lubricants India said, “At Shell Lubricants India, our focus has always been to provide our valuable patrons with solutions that help improve performance and productivity. This association is testament of our commitment to our business stakeholders and our consumers. Shell’s partnership with Hyundai for WRC is yet another step towards strengthening this partnership. We wish the Hyundai Shell WRC team performs well at the championship and the consumers have an exciting first-hand experience of the thrill of the sport.”
Commenting on the campaign and its association with Shell Lubricants, Mr. S.Punnaivanam (Head-Aftersales) from Hyundai said “It is a great opportunity for the winning customers to experience advance technology in action with showcase of many more brands competing with Hyundai WRC car”
Sharing his experience and views, one of the winners Barry Dhillon from Bangalore said “The initial feeling when I got the call informing me of my win was of extreme euphoria. I am extremely excited about the WRC and being a part of the Shell Hyundai experience in Spain. Shell has always been associated with cutting edge motor sport events, and I am excited to be able to witness this perfect marriage between Shell technology and Hyundai expertise. It is interesting to see how brands like Shell Lubricants and Hyundai have created such engagement opportunities for their consumers. It greatly reflects the brand’s commitment and value towards consumers like us. This program has ensured that now onwards I will be very keenly involved with my car servicing and oil change!”
The Hyundai World Rally Team debuted the car at the 2000 Swedish Rally and achieved their first top-ten result at that year’s Rally Argentina. The team registered a fifth place in New Zealand and fourth in Australia. In 2001, Hyundai debuted a new evolution of the Accent WRC and achieved their best result with McRae finishing fourth and Eriksson sixth, at the season-ending Rally GB. Hyundai announced at the 2012 Paris Motor Show that they would be returning to the WRC for 2014, using the i20 model built to World Rally Car specifications. Hyundai also won their very 1st rally at ADAC Rallye Deutschland in 2014.
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