India/Singapore: Skore Condoms, third largest condom brand in India, won Silver at The APPIES 2016 – the Asia Pacific Marketing Congress held in Singapore, recently. Skore’s campaign “The Condom that took on a Porn Star”, in association with McCann Worldwide Group, India bagged the honor for its innovative products positioning through bold social content and advertising and a unique event experience, Skore Fashionista – India’s first Condom Fashion Show.
Skore Condoms, a division of TTK Protective Devices Ltd, part of Indian business conglomerate TTK Group has risen to become the 3rd largest Condom Brand in India. Skore decided to be daringly contemporary and bring condoms back in conversations through innovation in product range, bold social content and intriguing creatives.
Empowering women to break the taboo surrounding condoms, the condom brand played to its own cool imagery strengths and provided a unique fashion event experience, Skore Fashionista, India’s First Condom Fashion show, which had fashion designers create dresses out of condoms. Women walked the ramp with pride and subsequently changed attitudes towards sex and condoms, thus making condoms fashionable.
Commenting on the win, Mr. Vishal Vyas, Head of Marketing, Skore Condoms said, “We are excited to win the most coveted marketing award in APAC against global majors. Breaking from the conventional tonality to promote condoms, we pride ourselves in bringing a fun, yet refreshingly cool and innovative approach to our product range and communication strategy. Skore aimed to break existing social stigmas around sexuality through a one-of-a-kind fashion event to break the taboo surrounding condoms and emphasize that Condom is Fashionable. We are thankful to The APPIES for this recognition.”
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