Paris: A couple of days into Paris Fashion Week, the rue du Faubourg St Honoré lit up to celebrate the inauguration of the Sofitel Paris le Faubourg. Guests included journalists and international bloggers as well as Paris celebrities such as Chantal Thomas, Vincent Darré and Jean-Claude Jitrois. This must-attend event delighted 600 guests who sampled Sofitel signature cocktails and the restaurant menu.
This brand new address is unquestionably a flagship establishment for Sofitel in France. The refurbishment, which started in 2014, has yielded a luxurious setting that is authentic and intimate. We give you a guided tour.
The tone is set as soon as you step into the hotel. The graded shades of white, beige, grey, black and gold are surprisingly modern and warm. Designer Didier Gomez has achieved his aim of injecting new life into the reception lobby, now transformed into a vibrant living space.
In the entrance, a superb photograph by Cathleen Naundorf for Christian Dior attracts your gaze. The classical and contemporary furnishings are reminiscent of Paris’ luxury hotels and fashion houses. The establishment boasts a strong and unique identity in tune with its epoch.
A vision for the eyes
The visit continued along the corridors, where connoisseurs will be delighted by the display of magnificent photos that are a tribute to femininity. The fashion muses have been immortalized by photography’s great names, Horst P. Horst, Chaloner Woods and Irving Penn. This fashion portfolio is a reminder of the hotel’s proximity to the famous fashion houses and of the history of this exclusive building, which was home to the editorial team of Marie-Claire magazine in the 90s.
We went on to visit some of the Sofitel Paris Le Faubourg’s 147 rooms and light-filled suites which offer guests a gentle, welcoming setting. Everything reflects the spirit of Parisian luxury, from the pale color schemes to the velvet and satin fabrics used for the bead covers. While we’re on the subject of bedding, the brand’s aficionados will recognize MyBed, the uniquely designed Sofitel bed that provides absolute comfort.
For guests seeking all the comfort of an exceptional home setting, the hotel has a 100m2 “Couture” apartment with a vast living room, a study, a dining room and a hairdressing area. The bedroom features an open bathroom with a hammam shower and jacuzzi bath tub.
Elegance on the plate
Parisian Michelin-starred chef Yannick Alléno designed the menu of the hotel’s restaurant, STAY Faubourg, an urban dining concept inspired by travel and already introduced in Dubai, Taipei and Beijing. Customers from all over the world will enjoy this contemporary French cuisine. When they take a seat in the restaurant, their gaze will be drawn to the “bibliothèque pâtissière”, or patisserie library, which showcases the most delightful sweet indulgences behind glass vitrines… The pastries at the STAY are definitely surprising. A perfect hazelnut-scented Gavotte wafer or a little banana and date confit crisp, strong coffee… It will be difficult to resist temptation. Guests can even take part in the creating their treats by choosing the last ingredient.
The last stop on our tour of this flagship Paris hotel was the Bar du Faubourg, where we sampled the elegant cocktails inspired and named after great fashion designers: “Gabrielle”, “Yves”, “Jean Paul” and “Cristobal”. A few steps away is the tea room, which, predictably enough, was inspired by a dressmaking atelier.
Please note that the Sofitel Paris Le Faubourg, which is located just a short walk from the Place de la Concorde, the Jardin des Tuileries and the mythical Avenue des Champs Elysées, now offers business customers two new modular meeting rooms that cater for up to 50 people.
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