Introduces premium kids entertainment content on its platforms including popular nursery rhymes
Mumbai, November 17, 2016:
SonyLIV, the complete digital entertainment platform with content for audiences across genres, has announced the launch of LIV Kids, its premium content especially designed for children. Popular nursery rhymes such as ‘Pop Goes the Weasel’, ‘Twinkle Twinkle Little Star’, ‘Humpty Dumpty’ and ‘Wheels on the Bus’ will be now available on SonyLIV.
Produced by SonyLIV, the content on LIV Kids currently features popular nursery rhymes that have stood the test of time, enthralling children and adults all over the world. LIV Kids will also introduce a host of interesting, engaging and entertaining content for kids in future. The videos can be viewed on SonyLIV’s website and mobile application, as well as on its YouTube channel.
Enabling its user to discover fresh and diverse high-quality content, SonyLIV’s diverse array of entertainment offerings has consolidated its position as the one-stop shop for all video entertainment solutions. The latest move underlines SonyLIV’s commitment to provide highly relevant content to users across age groups and be the preferred digital entertainment destination for viewers in India.
Uday Sodhi, EVP and Head – Digital Business, Sony LIV said,
“Children make up 39% of the Indian population and comprise a vital consumer segment with specific entertainment requirements. SonyLIV’s commitment to providing the best and most relevant user-centric entertainment content is the reason behind the launch of LIV Kids. With the category offering an exciting range of nursery rhymes which are both fun and informative, we are confident that our younger audience will enjoy our latest addition to the fullest. We will be looking to add more content for kids on our platform in the near future.”
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