Mumbai, December 13, 2016: Thomas Cook Travel Quest Season III – India’s first national travel quiz for schools conducted its City Finals today, declaring Anish Kale and Shriram Jorvekar from Symbiosis School, Pune as the City Finals winner ensuring an entry to the Semi-finals to be held at Ooty. Present at the event were heads of the city’s leading educational institutions, parents and students. The quiz was hosted by illustrious quiz master Giri Pickbrain.
Given outstanding pan India participation for Season – I & II Thomas Cook Travel Quest Season III – is back with an interesting format this year.
The travel quiz, open to school students from classes 6 to 9, includes an extensive six month outreach across 14 cities (Dehradun, Jaipur, Chandigarh, Nagpur, Hyderabad, Ahmedabad, Kochi, Chennai, Coimbatore, Kolkata, Bengaluru, Pune, Mumbai, and Delhi) and will be held in four stages. An online qualifying test covering 1100 schools is followed by qualifiers to determine City, Semi-finals and eventually National winners. The Semi-finals and the finals will be held at Ooty in the month of January.
For this unique initiative, Thomas Cook India continues its partnership with Greycaps India Private Limited – Asia’s largest on stage quizzing and knowledge Services Company, curated by noted quizmaster Mr. Giri Pickbrain with the focus being History & Geography. The entire quiz revolves around the world we live in, its cultures, cuisines and traditions, the amazing wonders of the world, to name a few. Having benefitted from strong student-educator-parent engagement last year, Switzerland Tourism continues being partner for the third year in a row joined by Spain Tourism for Travel Quest Season III. To deepen the focus on experiential learning, they have sponsored prize winning trips for students and teachers to Switzerland and Spain (Grand Finale and Semi-Finals, respectively).
Following an intense outreach programme via online tests at a school level, Thomas Cook covered over 70,000 students from 75 educational institutions across Mumbai and Pune. The venue Indian Education Society Manik Vidyamandir was packed with an excited audience of over 450 students, teachers and parents.
Mr. Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited said, “At Thomas Cook India, we believe that Travel is the best teacher that provides rich and valuable learning experience. Today, there is a trend shift from subjects like Maths and Science to History and Geography that helps students extend their outlook and explore the world. Children soak up lessons better with a touch and feel experience and that establishes the aim of Travel Quest.
He added, “Educational trips are increasing in popularity among schools since they aid in improving student engagement and provide an exciting learning experience of new cultures, lifestyle and countries. Thomas Cook has observed an increase in such study tours in the last two years with Mumbai a key source market seeing an over 50% growth over 2015 from institutes like Hiranandani Foundation School, Campion School, Pillai Group, Abacus academy, Pawar Public School. Europe (Switzerland & France) Asia (Singapore, Malaysia, Hong Kong) and USA have been top destinations.”
Mr. Claudio Zemp, Director India-Switzerland Tourism said, “Switzerland Tourism is extremely proud to be associated with the Thomas Cook Travel Quest for the third year running. This unique national travel quiz for schools is an amazing initiative to connect with youth from all over India and we wish them the very best in their quest to win an amazing trip to Switzerland. Switzerland is the ideal country to bring your children for a ‘Back to Nature’ holiday. Switzerland offers families an almost unlimited range of experiences not only in summer, but in winter too.”
Mr. Ignacio Ducasse Gutierrez, Director, Spain Tourism added “Spain Tourism is excited to be associated with Travel Quest for the first time- a key platform which will enable us to reach out to India’s strong and emerging student/youth segment potential. Spain has much to offer India’s Gen Next – yes ofcourse football and the Spain connect via Barca, Real Madrid etc.., but equally spanish cuisine (tapas,paella, tortillas…) history , architecture, culture and exiting experiences like bull fighting and flamenco. We are keen to showcase this opportunity to the market via this valuable initiative together with Thomas Cook”.
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