The legend that created the SCV segment and transformed millions of lives is a symbol of the pioneering spirit and innovation from Tata Motors
Introduced at a compelling price of Rs 3.75 Lakhs with a brand theme of ‘Kaamyabi Kal, Aaj aur Kal’
Mumbai, April 12, 2018: Tata Motors today announced the launch of TATA ACE GOLD – The original ‘Chotta Haathi’ that set new benchmarks creating the SCV segment in the country. The legendary Tata Ace is a symbol of the pioneering spirit and innovation from Tatas. Based on extensive research and popular customer demand, the TATA ACE GOLD has been launched to cater to the discerning requirements of the customers. Launched at an attractive price of Rs 3.75 lakhs, the TATA ACE GOLD will be available in arctic white colour. The power-packed mini truck will be available for sale across Tata Motors authorized dealerships, starting today. Packed with superior performance, ruggedness, enhanced safety, and comfort, the TATA ACE GOLD will continue to play a key role in transforming lives by creating new business opportunities, generating employment and inspiring entrepreneurship for the youth.
The TATA ACE GOLD comes with the renowned front fascia, steering wheel with improved ergonomics and a utilitarian dashboard. With an unmatchable combination of superior ride, style and aggressive pricing, it will continue to be an indispensable business partner for millions of entrepreneurs and market load operators, across the country
TATA ACE GOLD offers unmatched bundle of value added services to the customers –
Commenting on the launch, Mr. Girish Wagh, President, Commercial Vehicle Business Unit said, “Tata Motors has been a pioneer in creating and expanding the Small Commercial Vehicle market in India with its diverse portfolio. With a market share of 68%, Tata Motors continues to be the market leader in the Mini Trucks segment. With over 20 Lakh (2 million) vehicles plying on the road, TATA ACE is unparalleled and enjoys a strong emotional connect with the customers. The introduction of TATA ACE GOLD with enhanced features at an attractive pricing of Rs.3.75 lakhs, will make it an even more attractive proposition to our discerning customers. Like other products in the ACE family, TATA ACE GOLD will boost the country’s last mile distribution and continue to foster entrepreneurship, across the country.“
Launched in 2005, Tata Ace has successfully pioneered the concept of mini-truck in India. Designed and developed for enhancing customer experience and maximizing revenues of the transport operators, the quintessential mini-truck has always been an all-rounder in this segment, helping operators elevate their business, offering: superior safety, versatile performance in varied conditions, ease of maintenance, comfort and cost-effectiveness to its customers. Thus far, the Ace platform has produced about 15 offerings, based on Engine type, engine power & body configurations; comprising brands such as the Ace, Zip, Mega, and Mint for SCV cargo and Magic, Mantra and Iris for passenger movement in rural and urban areas.
Tata Motors has deployed workshops across all zones to address the rapidly increasing demands of the customers. Expanding deep inroads across the country, Tata Motors currently has over 1800 service points and a workshop on an average at every 62 Km. The service and maintenance attributes of the vehicle guarantee peace of mind to its drivers. With the largest and strong growing network in place, a continuous slew of upgrades, new launches, and specific marketing interventions, the company continues to be the dominant player and is making strides in the Small Commercial Vehicle Industry.
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